Buffalo Marketing: How to Maximize Every Part of Your Content

Voice Marketing with Emily Binder

Discover the crucial importance of repurposing your podcast content to increase its reach and impact. I liken your video podcast or other recorded / long-form content to a buffalo. Don't waste a single part.

How to utilize every part of your podcast content over months or years—creating clips, shorts, social media posts, blogs, and more. This episode dives deep into the strategies of dissecting and sharing content, comparing these techniques to the beautiful and respectful Native American practice of resourcefully using every part of a buffalo. Additionally, I highlight the significance of planning, repurposing evergreen content, leveraging pop culture, and understanding modern audience attention spans to maximize the effectiveness of your podcast.

Topics:

0:10 Podcast marketing tips - use everything like Native Americans respected and utilized full buffalo

1:00 Don't half-ass marketing, do it correctly e.g. YouTube descriptions and settings

1:50 Shorts are top of funnel

2:40 Your content is probably evergreen e.g. financial advice

3:15 Investing advice for young women (DCA and lose your password)

4:30 We are wired to seek group approval (tribal)

4:50 What if no one likes your posts

5:15 Clips or it didn't happen (my content marketing rule)

6:00 Emotional body parts to hit in marketing: brain, heart, gut, or, crotch (relates to ethos, logos, pathos marketing - episode here)

My podcast tools:

• Record or stream guests: emilybinder.com/riverside
• Record self, edit with AI: emilybinder.com/descript
• Shop my gear: beetlemoment.com/gear
• Shure SM7B microphone

Hire me:

Speaking: emilybinder.com/speaking

Coaching call: emilybinder.com/call

Shop my videos on ThinkersOne: thinkersone.com/emilybinder

Connect:

This podcast | My website | Beetle Moment Marketing | LinkedIn | X | Instagram | TikTok | YouTube | Email updates

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