EP 38 Behind the scenes at the Royal International Air Tattoo, Cotswolds with Simon Hough

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If large open-air events or air shows are your thing, you'll love this episode.
In today’s podcast, I chat with Simon Hough, Head of Commercial Activities and Hospitality at the Royal International Air Tattoo (RIAT), the largest military airshow in the world.
We chat about the event and everything that goes into its creation across the year, including the logistical challenge of dealing with 253 aircraft coming into a single location for a week and the event's importance to the RAF and the wider aerospace industry. We also talk about Simon's role and how he went from managing events and concerts in England for Forestry England to RIAT in 2023.

RIAT, which takes place in the Cotswolds every July, is the largest public engagement event for the RAF.
With so many aircraft on display from 25 different countries, 43 nations represented and over 150,000 people visiting over four days, this is a very important international event in the West of England, where aerospace is a key industry.

This event has a massive £4m impact on the local economy each year and gives away £2m annually to support outreach in STEM subject learning across the country.
Enjoy the episode

Find out more about the Royal International Air Tattoo.

Connect with Simon on LinkedIn

This episode is sponsored by Hello Starling.

Hello Starling, is an award-winning Media Planning and Buying agency that specialises in delivering advertising campaigns with great results for visitor attractions and destinations.
They've worked with brands such as Bristol Zoo Project, Visit Shropshire, Visit Conwy, Visit Herefordshire and the National Tourism Office for Poland. If you want to be the centre of attention, visit hellostarling.com today.
Find out more about the marketing strategy and mentoring services with the Visitor Elves.

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