13: Using AI for Marketing and Video Production with Mars the Marketer

Using AI at Work: AI in the Workplace & Generative AI for Business Leaders

Chris Daigle sits down with Mars the Marketer who has driven nearly $20 million in revenue through hyper-realistic AI-generated videos and avatars. Mars pulls back the curtain on his revolutionary strategies, from mastering dynamic emotional ranges during avatar training to blending supplementary footage for an ultra-natural look - techniques that have allowed him to quadruple production efficiency while slashing costs by 75%. But he doesn't stop there, unveiling a groundbreaking AI prospecting tool to generate personalized video messages at scale. Not to be missed!
Key Insights from this Episode:
✅ Mars has been able to generate nearly $20 million in revenue for clients by using AI-generated videos.
✅ He can produce high-quality AI videos with just 4-5 people in a fraction of the time and cost compared to traditional video production with full crews.
✅ To make AI avatars more natural, Mars has them answer questions that elicit a wider range of emotions during the training process.
✅ He blends in supplemental video footage like hand gestures and pauses to make the AI videos even more human-like.
✅ Mars demonstrates a new AI tool that can generate personalized video messages for prospects by inserting their name, company info and tailored messaging.
✅ He urges listeners to start experimenting with AI tools like heygen.ai's free accounts to get ahead of the curve.
Chapters:
00:00 Introducing Mars the Marketer
03:27 From Advertising to AI
05:21 Cracking the AI Video Code
15:10 The Four AI Anomalies
25:23 Mastering the Dynamic Range
34:40 The Studio Killer
40:28 AI Prospecting Revolution
47:03 The Dinosaur's Demise
49:45 Closing: Finding Mars
Be sure to download this week's Smartcut/s:
🔸 Easy Personalization with Hyperise AI — https://smartcuts.io/13
🔸 Mastering AI-Powered Avatar Videos — https://smartcuts.io/synthesia-avatar-videos
And check out the related prompts at: https://PromptVault.studio
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บท

1. Introducing Mars the Marketer (00:00:00)

2. From Advertising to AI (00:03:27)

3. Cracking the AI Video Code (00:05:21)

4. [Ad] OWNR OPS Podcast (00:13:32)

5. (Cont.) Cracking the AI Video Code (00:14:11)

6. The Four AI Anomalies (00:15:48)

7. Mastering the Dynamic Range (00:26:01)

8. The Studio Killer (00:35:18)

9. AI Prospecting Revolution (00:41:06)

10. The Dinosaur's Demise (00:47:41)

11. Closing: Finding Mars (00:50:23)