12: Using AI for Your Content Strategy with Molly Mahoney

Using AI at Work: AI in the Workplace & Generative AI for Business Leaders

Chris Daigle interviews Molly Mahoney, who shares her expertise in using AI for content creation. Molly discusses her early adoption of AI tools like Jarvis and Conversion.ai, and how she teaches clients to use AI effectively. She emphasizes overcoming skepticism about AI and provides tips on communicating with AI assistants. Molly explains creating AI avatars for podcasts, using AI for FAQs and objection handling, and the importance of authenticity in AI-generated content. She also shares how she uses AI in her business for introductions, GIFs, written guides, lead magnets, and creating a month's worth of content quickly with the AI Content Club.

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Key Insights from this Episode:

✅ Effective communication with AI requires treating the tools as if they are real people and giving them a chance to provide the desired results.
✅ Creating AI avatars for podcasts can be a powerful way to generate content and engage with the audience.
✅ Using different voices in AI avatars can add nuance and authenticity to the generated content. AI can be used to introduce yourself and create engaging content, such as GIFs.
✅ AI can be used to create written guides and SOPs, making it easier to document and share processes within your business.
✅ AI can be used as a lead magnet to generate leads and drive traffic to your website or group.
Chapters:
1:57 Molly's Journey
7:54 The Giveaway Strategy
10:59 The Pretend Cruise
13:13 Creating an AI Avatar
16:28 Leveraging Questions for Content
19:33 Customer Success Stories
21:47 The Ease of Projects in AI
26:50 The Inception of the AI podcast
32:33 Secret AI strategies
34:00 AI and GIF creation
36:02 A Quick Way to Create SOPs
37:50 Use of GPT for Market Research

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1. 12: Using AI for Your Content Strategy with Molly Mahoney (00:00:00)

2. Molly's Journey (00:01:57)

3. The Giveaway Strategy (00:07:54)

4. [Ad] OWNR OPS Podcast (00:10:12)

5. (Cont.) The Giveaway Strategy (00:10:51)

6. The Pretend Cruise (00:11:37)

7. Creating an AI Avatar (00:13:51)

8. Leveraging Questions for Content (00:17:06)

9. Customer Success Stories (00:20:11)

10. The Ease of Projects in AI (00:22:25)

11. The Inception of the AI podcast (00:27:28)

12. Secret AI strategies (00:33:11)

13. AI and GIF creation (00:34:38)

14. A Quick Way to Create SOPs (00:36:40)

15. Use of GPT for Market Research (00:38:28)

16. Adding GPTs to the Facebook Group (00:42:39)

17. Tracking Traffic Methods (00:44:15)

18. Brand Voice and Content Creation (00:45:42)

19. Future Work with Molly (00:50:41)