#229 Pitch Sequences with Allison Hardy

Unicorns Unite: The Freelance Digital Marketing Virtual Assistant Community

Funnel Series #5

What the heck do we say when somebody submits a form? What do we need to email them back? If you remember my conversation with Jen Robbins earlier in the series (ep.226), we talked about how most business owners don’t even have these crucial follow-up emails in place. So if you’re a budding unicorn marketing assistant, this is a perfect opportunity to flex your muscles, take the lead, and gain valuable copywriting experience by writing the sequence yourself.

My guest is Allison Hardy, an Email Marketing Strategist who helps coaches and experts enroll more clients into their courses or memberships—on autopilot. She’s also the founder of the Funnel of the Month Club and host of the 6-Figure Secrets Podcast. Her expertise has been featured in Huffington Post, YFS Magazine, and she was even named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine.

Listen to learn more about:

• The seven must-send emails in your pitch sequence and why they are essential for conversions
• Why Allison isn’t a huge fan of traditional welcome sequences and what she recommends instead
• How to personalize and customize email funnels for your client’s business (hint: it’s not a one-size-fits-all approach)
• Tips for ensuring your emails guide subscribers smoothly through the customer journey without overwhelming them

Tune in to find out exactly what info subscribers need next to make a solid buying decision—and just as importantly, what you shouldn’t be sending them.

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Links Mentioned in the Show:

• Grab Allison’s Freebie The $80,000 Email Template: This is the email that was directly responsible for over $80,000 in sales in 2023. Get a copy and paste template to make your own and include in your next Email Pitch Sequence.
• Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Connect with Allison:

• Instagram: @allison_hardy_
• Website: http://www.allisonhardy.com/

Connect with Emily:

• Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
• Instagram: @emilyreaganpr
• Facebook: @emilyreaganpr

3 ways we can work together:

1. Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
2. Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
3. Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community

>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services