02.09 // Scope Creep, Destination, and Saying No // Josh Carnley

Type Speaks

In this episode of Type Speaks, host Rae talks with Josh Carnley, co-founder of Matey, about building “destination-minded brands” that create meaningful experiences. Josh shares his journey from advertising to running a studio with his wife, navigating challenges like the pandemic, client red flags, and scope creep, while offering advice on pricing, freelancing, and why design is as much about people as it is visuals.

Josh Carnley is Partner and Creative Director of Matey, a nationally recognized creative studio specializing in branding systems and campaigns that are rooted in strategy and impossible to ignore. Featured on delish.com, thedieline.com, Communication Arts, and Wildsam, Matey’s work spans from comprehensive hospitality and resort experiences to branding the next great “third place.” With a focus on immersive design that transports audiences to unique states of mind, Matey creates glimmers of escapism that challenge the mundane and bring joy and freshness to everyday life.