Thousand Ant Podcast: Thomas Reisenegger of Indie Games PR Agency Future Friends (Ep 8)

Thousand Ant Indie Dev Podcast

In this episode of the Thousand Ant Podcast Matt Mirrorfish speaks with Thomas Reisenegger from indie games promotion agency Future Friends Games. Matt and Thomas discuss the fundamentals of marketing and promoting an indie game in 2021, how to succeed on Steam, what makes some games more marketable than others, what a PR agency even exactly does, the social video sharing platform TikTok, it's relevance to indie game devs and how to get started and draw attention for your game on the platform and more.
You can find Thomas and Future Friends here: https://www.futurefriendsgames.com/Thomas has a number of great talks about indie game marketing, PR and general tips on how to promote your indie game at GDC and other venues that are collected here: https://www.futurefriendsgames.com/#prtips
The Future Friends team also do a great and informative podcast of their own which can be found here: https://anchor.fm/futurefriendsgames