Voiceover Secrets to Boosting Brand Recognition

The Zoomers to Boomers Business Show

Discover how the right voice can transform your business's brand identity with insights from our latest guest, the accomplished voiceover artist Barby Molnar. With clients like Johnson & Johnson and CVS, Barby brings a wealth of experience and practical knowledge on how voiceovers go beyond animation and audiobooks to shape commercials, telephone systems, and explainer videos. Learn how a carefully selected voice can elevate brand recognition and seamlessly align with marketing strategies, making your business more relatable and memorable to customers. Through vivid examples, Barby demonstrates the undeniable power of a well-chosen voiceover in crafting a consistent and compelling brand persona.
Uncover the complexities behind voiceover pricing and the impact of emerging AI technologies on the industry. We break down the various factors that influence rates, from project type and usage duration to geographic reach, highlighting the significant effort involved in producing high-quality audiobooks. Additionally, Barby shares her perspective on the current limitations of AI voices compared to human talent and discusses legislative efforts by industry organizations to address these challenges. This episode is a must-listen for businesses eager to harness the full potential of voiceovers in their operations and stay ahead in a rapidly evolving market.
Website: https://www.barbyvo.com/
Instagram: https://www.instagram.com/barby.voice/
LinkedIn: https://www.linkedin.com/in/barbyvo/

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1. Voiceover Secrets to Boosting Brand Recognition (00:00:00)

2. The Power of Voiceovers in Business (00:00:10)

3. Navigating Voiceover Rates and AI Implications (00:10:43)