Janice Sivitilli: The Knotty Contessa

The Woodpreneur Podcast

In this episode, Steve Larosiliere interviews Janice, also known as The Knotty Contessa, about her journey from broadcasting to woodworking and how it has positively impacted her mental health. What began as a hobby during the COVID-19 pandemic quickly evolved into a thriving business. Janice now runs a storefront and workshop, where she creates custom wood products and offers on-site engraving services.

One of the key factors in her business growth has been word of mouth, but Janice is also eager to expand her digital marketing efforts. Her top-selling products include cribbage boards, charcuterie boards, welcome signs, and engraved Yeti cups. She also shares the lessons she’s learned as an entrepreneur—most notably, the importance of staying open to change and growth.

Janice discusses her decision to use CanCam equipment in her shop and the learning curve that came with it. She’s also added laser engraving to her services, which has opened new business opportunities, especially with corporate clients.

In the latter part of the episode, the conversation shifts to marketing strategies for reaching more corporate customers. Steve suggests creating corporate branding packages and targeting industries like mortgage and healthcare. He also recommends networking through the Chamber of Commerce and offering special deals to local businesses to build relationships and drive sales.

Key Takeaways:

• Woodworking can have a calming and fulfilling effect on mental health.
• Word of mouth is a powerful marketing tool for small businesses.
• Being flexible and open to change is crucial for entrepreneurial success.
• Offering custom products and on-site engraving can set a woodworking business apart.
• Expanding digital marketing can help attract a broader audience.
• Choosing the right equipment, like CanCam and Aeon lasers, can enhance productivity and service offerings.
• Adding laser engraving can create new business opportunities, especially with corporate clients.
• Creating corporate branding packages and targeting specific industries can help reach more corporate customers.
• Joining the Chamber of Commerce provides valuable networking opportunities and access to potential clients.
• Offering special deals to local businesses can generate interest and foster business relationships.

Episode Chapters:

00:00 - Introduction and Background

00:50 - Woodworking as a Calming Hobby

02:55 - The Success of the "Welcome to Our Home" Sign

05:02 - Opening a Storefront and Workshop

09:47 - Word of Mouth Marketing and On-Site Engraving

19:39 - Top Sellers and Future Plans

22:09 - Choosing the Right Equipment

23:01 - Expanding Services with a Laser

30:22 - Reaching Corporate Customers

36:06 - Networking with the Chamber of Commerce

38:06 - Attracting Local Businesses

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Connect with Janice at:

https://www.instagram.com/theknottycontessa_/