094: How Instagram Posts on Google Can Boost Your Local Business Visibility (Special Episode with Jo Bolton)

The Website Success Show: SEO & Website Tips For Beauty, Health & Wellness Businesses Who Want More Website Traffic & Conversions

In this special episode of The Website Success Show, Jules is joined by Jo Bolton from Flourish Socials to break down a big shift for business owners using Instagram: posts and reels are now being indexed by Google. The conversation, repurposed from a recent Instagram Live, dives into what this change means for your online visibility - and how to make the most of it, even if you’re not a fan of social media.

Key takeaways:

• How Instagram Content Now Appears in Google Search:
  Understand what it means for your posts and reels to be ‘indexable’ on Google and other search engines - and why this matters for your business.
• Visibility Beyond Social Media:
  Learn why repurposing your Instagram content (and mentioning key topics and locations) can help you reach a wider audience beyond your followers, and even show up in AI search results.
• Tips for Optimising Your Profile and Posts:
  Get practical advice on using keywords and locations in your Instagram bio, captions and alt text, plus insights into how Google chooses which content to show.
• The Power of Core Topics and Messaging:
  Discover why staying focused on your core topics and making your messaging clear can help both humans and search engines find (and trust) your business.
• Connecting Social Media and Your Website:
  Hear why it’s still important to direct people to your website - where sales and email sign-ups really happen - and how blog posts and social content can work together for better results.

Resources and links from this episode:

• Explore Jo’s Strategy Power Hour for social content and planning support
• Find out more about Jules’ Get ChatGPT to Recommend Your Business workshop

If you’re looking to make your online content work harder for you - and stay ahead as the world of search evolves - this episode is for you.

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Ever feel like your business should be easier to find on Google?
You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.
The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.
That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.
It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).
Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

บท

1. 094: How Instagram Posts on Google Can Boost Your Local Business Visibility (Special Episode with Jo Bolton) (00:00:00)

2. Big News: Instagram SEO Changes (00:03:23)

3. Why Instagram SEO Matters for Businesses (00:03:49)

4. Optimizing Instagram for Google Search (00:06:36)

5. Using Keywords and Hashtags Effectively (00:11:51)

6. The Role of Alt Text and Accessibility (00:16:41)

7. Google's Search Algorithm and Social Media (00:17:53)

8. Opportunities with AI and Searchability (00:19:17)

9. Leveraging Location in Social Media (00:20:56)

10. Instagram Location Tags and SEO (00:22:00)

11. Google Business Profiles and SEO (00:22:28)

12. Importance of Tagging Locations (00:23:14)

13. Using Alt Text for Local SEO (00:23:33)

14. Connecting with Customers Through Search (00:24:59)

15. Instagram vs. Google for Business Searches (00:25:43)

16. Creating Relevant and Trustworthy Content (00:29:24)

17. Repurposing Content Across Platforms (00:30:42)

18. Optimising Content for AI Search (00:31:50)

19. Final Thoughts (00:37:24)