Dedicado a las Dueñas de salones del sector belleza. Listas para dentrarnos al mundo de los salones donde las clientas, los empleados y las facturas no son más importantes que tú.
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Welcome to Beauty Business Breakthroughs, the ultimate podcast for beauty service providers looking to level up their businesses. Join your host, Shara, a renowned beauty business coach and industry expert, as she shares her invaluable insights and strategies for success. With a proven track record of running a six-figure beauty service business and building a multi-million dollar online beauty academy, Shara is here to guide you towards achieving your own professional and financial goals. E ...
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What I do as a Beauty Consultant and how I make Money doing it.
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Financial education for beauty entrepreneurs. We talk about business credit, bookkeeping, and everything else in between. Beautifying your finances so, you can focus on beautifying your customers!
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A full transparency on the life of an entrepreneur. The good and the challenges of a entrepreneur.
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BB Talks ... pour Baby Talks ! Beauty Talks ! Une "petite" conversation chaque semaine avec des acteurs du secteur Beauté. Journaliste depuis 14 ans pour la Télévision Française je sais maintenant qu'on peut aussi se passer d'images pour parler de beauté ! Je choisis mes invités selon mes coups de coeur et leur envie d'évoquer pendant quelques minutes leur aventure... Le plus souvent en français mais parfois en anglais un Talk complice, rapide qui ne s'empêche pas d'évoquer les facettes busi ...
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What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
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New Beauty with Jaye Renee' Helps Your Beauty Industry Business Thrive
New Beauty with Jaye Renee'
Welcome to New Beauty with Jaye Renee' Podcast, hosted by beauty industry expert, Jaye Renee' @BeautyIndustryJaye (IG) & @JayeRenee (YT). On this podcast you'll find a mix of my trainings, marketing tips and beauty business insider information, as well as interviews, chats and my current thoughts I record originally for this podcast. The Beauty Industry is changing, it's more exciting than ever and I'm so happy to be apart of it! The Beauty Industry is my first love and the people in it are ...
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The Booked Out Beauty Business Podcast is hosted by Becca Cavanaugh. Becca is a licensed cosmetologist that built up a full clientele behind the chair, while working a part time job and located in a small town with a 2k population. Now Becca helps hairstylists double their bookings, become the go-to stylist in their area, and break free of the underpaid and overworked cycle. Visit beccajocavanaugh.com to learn more and work with Becca.
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Lets talk Raising Babies and a Beauty Business! Challenges and Chaos, structure and special moments; this is the show where we learn and grow together. You and I know it takes a village to raise a baby and often a tribe to grow a business. Do you find yourself wondering " how does she do it?" Toddlers to teens; taxes to tagline...well you're about to find out! Let's learn how she makes her life glow and grow; mentally, physically, emotionally and spiritually. From brows, babies & bronzing or ...
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The Business Beauty Network is where business meets beauty. Hosted by Brandi Taylor. Brandi is an entrepreneur with over 16 years in the beauty industry. She has a passion for both business and beauty. We want to share business and motivational tools. From marketing and branding, to finance and occasionally lipstick. Our goal is to shine a light on successful beauty and business professionals. Through thought-provoking and inspirational conversations and interviews. Join us weekly and subscr ...
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A business podcast about BEAUTY + TECH, featuring discussion of recent news, useful in-depth interviews with industry notables, and commentary about business and technology in the beauty industry. Hosted by industry experts, brand founders, and executives.
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ATTENTION all beauty brand owners, employees, entrepreneurs, suppliers, influencers or anyone interested in understanding the true BUSINESS of beauty welcome to Driving the Business: Beauty Brands & Entrepreneurship podcast. We're providing the inside tips, secrets and advice needed to move your brand or idea forward in a complex but lucrative industry. We tackle marketing, sales, manufacturing along with the joys and perils of entrepreneurship.
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Introducing AuRevoir's first ever podcast series Beauty in Business. This podcast series focuses on up and coming entrepreneur and career women and how they challenge themselves in achieving their dreams. Where beauty and business comes together.
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Robert Channelle host The Beauty Of Business with a weekly podcast that focuses on the Beauty Industry and the Beauty of Business (Entrepreneurship). Each episode features a variety of beauty topics, financial advice, and social tips & tricks that tackle business growth issues and pressing matters. It will highlight beauty entrepreneurs using certain tools, techniques, and visions to create residual income. Join Robert for episodes that will shed light on business growth, scaling, and how to ...
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Bringing you the best of business education and support for the beauty and hair industry ✨
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Dainelle LaShay whom is the owner and founder of Colorblast Pro. Academy is here to discuss the Beauty of Business! My Goal is to give you the tools and resources you need in business to Ignite your future! Support this podcast: https://podcasters.spotify.com/pod/show/colorblastproacademy/support
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A podcast where we go behind the brands to bring you the voice of the person who started it all. They'll share lessons they've learned along the way, and share advice that you can take with you on your own journey.
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Healing Skin: The Journey of Amy Gordinier, Founder of SkinFix
28:10
28:10
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28:10
Host Mimi Banks is joined by Amy Gordinier, Founder of SkinFix, shares her extensive journey in the beauty industry, detailing her experiences at major companies like L'Oreal and Estee Lauder. She discusses the founding of SkinFix, emphasizing its mission to heal skin through scientifically-backed products. The importance of dermatological validati…
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1
Salon Success Simplified
1:12:31
1:12:31
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1:12:31
Today's guest Antony Whitaker shares his wealth of experience and actionable advice to help you grow your business one client at a time. Antony Whitaker is a renowned entrepreneur, educator, and motivator in the salon industry. With over 40 years of experience, he is a thought leader who provides practical and inspiring advice to salon owners world…
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1
The Get Ready Blueprint:
Transforming Your Money Mindset
38:08
38:08
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38:08
In this episode, I sit down with Tony Steuer, CLU, LA, CPFFE, an internationally recognized financial preparedness advocate, podcaster, and award-winning author of The Get Ready! Blueprint: A 52-Week Guide to Changing the Way You Think About Money. Tony shares powerful insights and practical tips from his book, designed to help you take control of …
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1
Effortless Marketing Strategies with Victoria Hajjar
1:06:11
1:06:11
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1:06:11
In this episode, I’m joined by the insightful Victoria Hajjar to explore strategies that make marketing less overwhelming and more impactful for business owners. From understanding your niche to creating client loyalty, Victoria shares actionable tips every entrepreneur can use to elevate their marketing game.Whether you’re just starting or looking…
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1
Trends in Skincare and Sun Safety - Echo Sandburg, Chief Brand Officer of CP Skin Health Group
32:52
32:52
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32:52
Host Jessica Quick of Buzz Beaute is joined by Echo Sandburg, Chief Brand Officer of CP Skin Health Group. Echo discusses her journey in the beauty industry, managing multiple skincare brands, and the importance of professional influencers in skincare. She highlights the role of Amazon in skincare distribution, emerging trends in the industry, and …
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1
Empowering Beauty: The Journey of Jenn Chiba, Founder of House of Lashes
28:07
28:07
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28:07
Host Mimi Banks is joined by Jenn Chiba, the Founder and CEO of House of Lashes. Jenn shares her journey of building a successful beauty brand while balancing motherhood. She discusses the challenges and rewards of entrepreneurship, the importance of community and values in her business, and her commitment to philanthropy. Jenn emphasizes the signi…
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1
Building a Wellness Brand with Authenticity with JoJo Streubing
32:30
32:30
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32:30
In this episode of Beauty Business Breakthroughs, We unlock the secrets of what it takes to leave a secure corporate job and leap into the world of entrepreneurship. Our guest Jojo Streubing, recounts her incredible journey from a high-flying career in tech sales to launching a successful wellness business. Unfulfilled by the corporate grind, Jojo'…
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1
Reviving Extinct Scents: The Future Society Story - Jasmina Aganovic, Founder of Arcaea
32:00
32:00
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32:00
Host April Franzino is joined by Jasmina Agonovic, Founder of Arcaea, shares her unique journey from studying engineering at MIT to becoming a beauty brand founder. She discusses her passion for innovation in the beauty industry, the creation of her company Arkea, and the launch of her fragrance brand Future Society, which focuses on reviving scent…
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The Future of Beauty Shopping - Corey Weiss and Nicole Collins, Founders of 213 Deli
28:41
28:41
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28:41
Host Mimi Banks is joined by Nicole Collins and Corey Weiss, the Co-Founders of 213 Deli. They share their journey from their beginnings at IPSY to launching their innovative mobile-first platform. They discuss the evolution of beauty marketing, the importance of relationships in business, and how 213 Deli aims to revolutionize the beauty shopping …
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1
Mental Wellness Check-In
with LaKisha Mosley
48:52
48:52
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48:52
Today’s guest, Lakeisha Mosley, is a powerhouse in the event planning industry and a dedicated mental health advocate. In this episode, she opens up about her own mental health journey and shares practical, actionable tips to help you prioritize well-being.Lakeisha is the founder of Mind Your Business, a trailblazing mental health collective design…
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1
Emotional Intelligence and Marketing Mastery for Beauty Entrepreneurs with Emanuel Rose
28:31
28:31
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28:31
In this episode of Beauty Business Breakthroughs, We unlock the secrets of skyrocketing your beauty business revenue with insights of our guest Emanuel Rose, a sales and marketing maestro with an unexpected background in massage therapy. Learn the indispensable tactics of building and utilizing customer lists, starting with simple tools like Excel …
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1
The Financially Fabulous Life: Tips, Tricks, and Strategies
41:44
41:44
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41:44
Today's guest Christyne Gray is a distinguished accountant, certified tax specialist, and the President and CEO of She Profits Now, an elite financial services firm and coaching company.For over 25 years, Christyne has helped independent retailers, brand creators, and wholesalers elevate their profits, maximize their returns, and minimize their str…
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1
Achieving Top Google Rankings for Your Beauty Business with Brandon Leibowitz
22:25
22:25
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22:25
In this episode of Beauty Business Breakthroughs, We unlock the secrets to boosting your beauty business's online presence with our guest Brandon Leibowitz, a SEO expert. Brandon joins Shara and takes us through his journey from juggling a full-time job to becoming a digital marketing powerhouse. Brandon shares invaluable insights on the evolution …
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Redefining the Bath Experience - Gregory MacDonald, Founder of Bathorium
32:42
32:42
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32:42
Host Jessica Quick of Buzz Beaute is joined by Gregory McDonald, the Founder and CEO of Bathorium. Greg shares his journey of creating a unique bath experience that emphasizes self-care and wellness. He discusses the importance of high-quality ingredients, the brand's media highlights, and strategies for customer acquisition. Greg also introduces h…
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The Importance of Clinical Trials in Beauty - Mark Menning, Founder of MARK Los Angeles
29:57
29:57
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29:57
In this episode of Beauty is Your Business, host Jessica Quick interviews Mark Menning, CEO and Co-Founder of MARK Los Angeles, a skincare brand that leverages pharmaceutical-grade science, particularly focusing on flavonoids. Mark shares his journey from the pharmaceutical industry to skincare, emphasizing the importance of clinical trials and inn…
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1
Creating Balance in Your Professional & Personal Life
29:59
29:59
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29:59
Join coach Mariah as she shares tips on creating balance and more. Connect with Mariah: https://msha.ke/thelifecoachforhairstylists#links Connect with BBN: hello@businessbeautynetwork.com https://www.businessbeautynetwork.com/ Sponsored By: https://www.geniesupply.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/bbnp/support…
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1
Navigating the Online Business World for Beauty Professionals with Cailen Ascher
26:22
26:22
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26:22
In this episode of Beauty Business Breakthroughs, We unlock the secrets to transforming your beauty expertise into a thriving online business with business coach, our guest Cailen Ascher, on creating lucrative online programs and passive income streams tailored for beauty professionals. Cailen joins Shara and offers invaluable insights on leveragin…
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1
Beauty Biz Chat With Hollie K.
35:04
35:04
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35:04
Today's guest Hollie K.'s passion for makeup artistry was sparked in 2015, leading to her obtaining her Esthetics license in 2018. As an esthetics instructor, she has been able to merge her passion for the beauty industry with over 15 years of experience as an educator. Her makeup artistry experience includes production, weddings, special events, c…
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1
Navigating Entrepreneurship and Personal Life; The Power of Boundaries and Morning Routines with Kelly Leardon
38:31
38:31
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38:31
In this episode of Beauty Business Breakthroughs, We unlock the secrets of transitions from corporate America to a flourishing entrepreneurial career with our guest, Kelly Leardon. Kelly joins Shara to share her compelling journey, shedding light on her early days with Mary Kay Cosmetics and the hurdles she faced in network marketing before social …
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1
Building Generational Wealth Within the Beauty Industry
1:03:12
1:03:12
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1:03:12
Today's guest Karen Hardee is a 35-year veteran of the beauty industry and a successful salon owner who transformed her business from a struggling enterprise to a seven-figure powerhouse. Her salon ranked #1 in her small town and was recognized among North America's Top 200 Fastest Growing Salons for multiple years. With decades of experience navig…
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1
Strategies for Financial Stability in the Beauty Industry with Aqura Nicholson
33:49
33:49
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33:49
In this episode of Beauty Business Breakthroughs, We unlock the secrets on how to take control of your finances without feeling restricted with the renowned money coach, our guest, Aqura Nicholson. Aqura joins Shara to reveal her groundbreaking approach to money management tailored for women entrepreneurs in the beauty industry. We discuss how to s…
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1
Harnessing The Power Of Nature And Biotech Ingredients - Anna Teal, CEO of Grown Alchemist
31:09
31:09
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31:09
Host April Franzino is joined this week by Anna Teal, the CEO of Grown Alchemist. Anna shares her journey in the beauty industry and the brand's focus on harnessing the power of nature and biotech ingredients. Grown Alchemist has formed partnerships with Equinox and REVIV to offer holistic wellness experiences. The brand's retail strategy varies by…
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Today's guest is Elimar 'Elie' Depaula the 23-year-old Founder and CEO of Queen Cosmetics. Originally from Puerto Rico and now based in Tampa, FL, Elie shares her powerful story of overcoming a traumatic life experience and how she used her circumstances to build her lip gloss brand, Queen Cosmetics.Connect with BBN:businessbeautynetwork.comhttps:/…
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1
Real Talk With Coach Brandi
28:38
28:38
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28:38
Join me for a quick chat. https://www.businessbeautynetwork.com/--- Support this podcast: https://podcasters.spotify.com/pod/show/bbnp/support
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1
Crafting Genuine Connections for Business Success with Tanya Brody
36:37
36:37
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36:37
In this episode of Beauty Business Breakthroughs, We unlock the secrets to skyrocketing your beauty business through the power of email marketing with savvy insights of our guest, Tanya Brody, a full-stack direct response copywriter and email marketing specialist. Tanya joins Shara to discuss how engaging, story-driven communication can not only bu…
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1
How To Know When You're Ready To Hire Someone
21:01
21:01
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21:01
In this episode of Beauty Business Babes, Kelly Callaghan shares her insights on when beauty entrepreneurs should consider hiring help. By the end of this episode, you will learn about: 1. Kelly's Personal Journey, starting with hiring a virtual assistant, and how it transformed her business. 2. Structured exercise to identify tasks 3. Legal consid…
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1
Slay the Spray 2024 - All The Deets
34:24
34:24
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34:24
In this episode of the Beauty Business Babes podcast, Kelly Callaghan announces the virtual event "Slay the Spray 2024," scheduled for September 20th-22nd. The event is designed for sunless artists aiming to grow their businesses and it will feature industry experts like Aaron Nanny, Emily Abrams, Chanel and Brandy, and Kelsey Zimmerman and Stephan…
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1
How To Start Your Own Online Course
23:19
23:19
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23:19
In this episode of Beauty Business Babes, Kelly Callaghan shares her insights on the world of online course creation, particularly for beauty business professionals. By the end of this episode, you will learn about: 1. The benefits of online courses, including passive income and work flexibility. 2. A detailed, nine-step guide for creating successf…
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1
Unlock Your Beauty Brand's Potential with Attaliah Strubeld
32:32
32:32
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32:32
In this episode of Beauty Business Breakthroughs, We explore how a nurse transformed into a social media marketing maven and how you can elevate your beauty business to new heights with digital marketer’s insights of our guest Attaliah Strubel. Attaliah share’s riveting journey from the hospital halls to the digital marketing sphere. She opens up a…
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Re-Educating Clients in the Beauty Industry - Lisa Goodman, Founder of GoodSkin Clinics
26:23
26:23
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26:23
Host Mimi Banks is joined by Lisa Goodman, the Founder of GoodSkin Clinics. Lisa discusses her unique approach to beauty and healthy aging. She emphasizes the importance of a holistic approach to aesthetics, focusing on the root causes of aging and creating personalized healthy aging plans. Lisa also talks about the challenges of re-educating clien…
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1
My Biggest Lesson In 37 Years
18:45
18:45
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18:45
In this episode of the "Beauty Business Babes" podcast, host Kelly Callaghan reflects on her 38th birthday and a transformative experience at a Tony Robbins seminar. She discusses the power of identity in shaping personal decisions and behaviours, using examples like strict vegans and religious individuals. Kelly shares her journey of redefining he…
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Core Beliefs - Melissa Palmer, Co-Founder and CEO at OSEA Malibu
28:52
28:52
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28:52
Melissa Palmer, Co-Founder and CEO of OSEA, shares the story of the brand's genesis and its connection to the ocean. The brand has stayed true to its core beliefs and philosophy since its launch in 1996, focusing on clean ingredients and sustainability. Melissa discusses how the brand has evolved over the years, including the shift to online sales …
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Building a Self-Sustaining Beauty Business: Strategies for Growth and Efficiency with Joe Rockey
32:33
32:33
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32:33
In this episode of Beauty Business Breakthroughs, We explore the keys to creating a self-sustaining beauty enterprise with the savvy insights of our guest Joe Rockey from Elite Business Conversations. Joe sheds light on the risks that service-based businesses face when the owner is the primary asset and shares actionable strategies to ensure your b…
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The Power of Makeup - Basma Hameed, Founder of BASMA Beauty
22:42
22:42
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22:42
Host Mimi Banks is joined by Basma Hameed, the Founder of BASMA Beauty. Basma shares her unique background story and journey in the beauty industry. After suffering from a kitchen accident that left her with third-degree burns on half of her face, Basma discovered the power of makeup at a young age. She later developed a scar camouflage treatment a…
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Revolutionizing Skincare: The Derm Intellect Founder’s Story
53:59
53:59
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53:59
Today's guest Dr. Natasha Abigail Henry is a bilingual entrepreneur medical doctor, and founder of Derm Intellect, a skincare brand dedicated to revolutionizing the skincare industry. Passionate about personal development, Dr. Henry empowers individuals to embrace their authenticity and achieve their full potential. With her background in medicine …
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All Things Hand Care - Amy Welsman, CEO of Paume Hand Care
30:34
30:34
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30:34
Jessica Quick, of Buzz Beaute sits down with Amy Welsman, the Founder and CEO of Paume Handcare. Amy shares her journey of starting a hand sanitizer brand and the challenges she faced. She discusses the genesis of Paume and how being a new mom inspired her to create a more luxurious and enjoyable hand sanitizer. She talks about the go-to-market str…
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1
Mastering Monetization in Beauty: Collaborations, Email Marketing, and Creating Profitable Funnels with Tina Lopez
30:53
30:53
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30:53
In this episode of Beauty Business Breakthroughs, we unlock the secrets of transforming your passion for beauty into a thriving powerhouse with Tina Lopez, the dynamo who leaped from online business coaching to dominating the content creation space. Together, Shara and Tina tackle the ins and outs of scaling your beauty business, diving into the wo…
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Unlocking Skin Care Secrets with Kerri Kasem
37:59
37:59
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37:59
Today's guest Kerri Kasem, daughter of the late great radio personality Casey Kasem, is widely recognized for her contribution as a radio personality. Throughout her career, she has served in various roles in the entertainment industry, including hosting radio shows and TV programs, and most recent venture, Facem.businessbeautynetwork.comFacem.com-…
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Creative Strategies for High-Quality Beauty Content with Shara Gabaldon
22:20
22:20
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22:20
In this episode of Beauty Business Breakthroughs, host Shara Gabaldon discusses how your social media engagement is lagging behind your expectations. Discover the game-changing techniques that beauty professionals can use to skyrocket their online presence. Join Shara in this episode of Beauty Business Breakthroughs as she shares essential strategi…
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Crafting a Successful Beauty Brand in the Digital Age with Jeanette Lowry
27:15
27:15
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27:15
In this episode of Beauty Business Breakthroughs, We embark on a transformative journey through the landscape of beauty entrepreneurship with Shara, as she sits down with the remarkable Jeanette from Vancouver, Washington. Her story is one of an evolution—from the discipline of gymnastics to the innovation of her own skincare line, Jeanette encapsu…
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Beauty That Gives Back - Karissa Bodnar, Founder & CEO at Thrive Causemetics
31:57
31:57
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31:57
Host April Franzino is joined by Karissa Bodnar, the Founder and CEO at Thrive Causemetics. She shares her journey in the beauty industry and the mission behind her brands. Karissa emphasizes the importance of giving back and creating products that solve problems for consumers. She also discusses the challenges she faced in building her business an…
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Six-Figure Success: Achieving $100K in Your Beauty Business Within a Year with Shara Gabaldon
19:21
19:21
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19:21
In this episode of Beauty Business Breakthroughs, host Shara Gabaldon shares the blueprint for hitting six-figure success in your beauty business within just one year. Shara promises to transform your financial goals into reality with a step-by-step strategy that breaks down the seemingly daunting $100,000 target into achievable daily milestones. B…
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Makeup First - Rachel Shelowitz, President of LAWLESS Beauty
33:07
33:07
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33:07
Host Jessica Quick of Buzz Beaute is joined by Rachel Shallowitz, President of LAWLESS Beauty. Rachel shares her journey in the beauty industry, how she started her career behind the Bobby Brown counter and worked her way up to her current position. She emphasizes the importance of relationships in the beauty industry and how LAWLESS Beauty focuses…
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How To Drastically Change Your Entire Business + Life
30:07
30:07
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30:07
In this episode of Beauty Business Babes, Kelly Callaghan shares her transformative journey from a corporate professional to a beauty business CEO. By the end of this episode, you will learn about: 1. The importance of understanding one's "why" in entrepreneurship. 2. The impact of personal loss on reevaluating life and finding renewed purpose. 3. …
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Mastering Public Relations for Beauty Entrepreneurs: Tips from PR Pro Melinda Jackson
21:23
21:23
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21:23
In this episode of Beauty Business Breakthroughs, We unlock the secrets of effective public relations with the savvy insights of our guest Melinda Jackson, a master of PR in the beauty industry. Transitioning from the bustling entertainment scene of Los Angeles to starting her own firm in Raleigh, Melinda joins Shara to reveal the nuances of foster…
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Risk-Taking and Disruption - Laurie Lam, Chief Brand Officer of e.l.f Cosmetics
27:22
27:22
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27:22
Host Mimi Banks is joined by Laurie Lam, the Chief Brand Officer of e.l.f. Cosmetics. Laurie shares her journey in the beauty industry, from starting as a teenager working at an Estee Lauder counter to her current role at e.l.f. She discusses the importance of guts, curiosity, and asking questions in her career. She also talks about e.l.f.’s focus …
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From Government Employee to Beauty Entrepreneur: Strategies for Balancing a Full-Time Job and a Side Business with Shara Gabaldon
30:40
30:40
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30:40
In this episode of Beauty Business Breakthroughs, host Shara Gabaldon discusses how you can successfully juggle a full-time job while building a flourishing beauty business on the side. Shara shares her personal journey from a federal government employee to a full-time beauty entrepreneur. You’ll discover practical strategies on maximizing your tim…
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Community Impact - Martina Halloran Joseph, CEO of Dr. Hauschka Skincare
30:45
30:45
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30:45
Host April Franzino is joined by Martina Halloran Joseph, CEO of Dr. Hauschka Skincare USA, shares her unconventional journey in the beauty industry, the brand's unique ethos, and its commitment to community impact. She discusses the brand's focus on natural, sustainable products and the importance of transparency in the industry. Martina emphasize…
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At the start of the year, I had an inspiring interview with Andrea Liebross, a certified business and life coach who empowers female entrepreneurs to adopt a CEO mindset for business success. Now, as we find ourselves in June, it's the perfect moment to revisit our goals and embrace the power of thinking big. Reflecting on Andrea's insights and her…
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Optimizing TikTok - Leslie Ann Hall, CEO of Iced Media
28:01
28:01
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28:01
Host Mimi Banks is joined by Leslie Ann Hall, the CEO and Founder of Iced Media. Leslie shares insights on TikTok Shop and live streaming on TikTok. She discusses the democratization of distribution, the potential of TikTok Shop as a sales channel, and the importance of stakeholder involvement for success on TikTok. Leslie also emphasizes the need …
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