Democratically enabled "Reviews" guide you to the right software: the story of G2 & Godard Abel

The UpstreamLife

In this episode of theUpStreamLife.com we talk Godard Abel, the CEO and co-founder of G2 who talks about why the G2.com platform is far better, and trusted, than Gartner in guiding people towards buying software. Gartner serves Fortune500 CIOs/CTOs, but what about an entire universe of business; this is where G2 enables small companies and SMBs, or even large corporations, to search for software that works for them. Rather than getting stuck with clunky software G2's authentic reviews ensures a safe and secure way of buying software for many businesses. Enjoy this podcast.
00:00 - Introduction to G2
02:23 - "Unicorn" : Godard's thoughts on the early days of G2.
04:08 - Software eating the world, buffet of products for companies.
06:26 - Going beyond recommendations of friends to buy products.
07:29 - Building a system of "trust" for software reviews.
08:25 - The product story behind the "trust."
09:59 - Creating a community for new software products
11:38 - The objective of G2's research team.
12:50 - Listing products for free on G2 for a young startup.
15:05 - Community of G2 is growing in India.
15:39 - Gartner & G2, a comparison: the user knows more than the analyst.
17:18 - Meeting the Gartner founder and learning.
21:10 - Technology on "Ruby on Rails" and the AI play.
22:22 - G2's AI "Monty" to find the software that works for a company.
24:42 - Listening to customers to grow.
26:00 - Generative AI: its applications.
26:52 - AI is important theme for everyone to make sense of data.
27:56 - A global company, but will focus on India as well.
29:00 - APAC and the south-Asia region.
30:41 - The early days of starting and its lessons.
31:35 - Getting past failure, being persistent for seven years.
34:30 - The support system that mattered for Godard.
35:40 - The learning from Godard Sr., and why it mattered.
36:50 - Building a team on grit and values.
38:00 - Marty Cagan's "Transformed"
38:35 - "Inner Engineering" by Sadhguru.

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