Building a CRM "Unicorn", love for Hindi literature: conversation with Prashant Singh of LeadSquared

The UpstreamLife

In this episode of theUpStreamLife.com we talk about how an enterprise grade CRM can be built from India. LeadSquared as you all know is well known for its story of going from India to the world. The founders are IT professionals who sold that business before delving into building a product for India. As opportunity would have it, they have scaled to the USA and are betting big on Indian talent. Its COO and co-founder Prashant Singh tells a story of why it's the era for Indian technology businesses.
00:45 - The meaning of LeadSquared.
07:35 - The first customer and the stakeholder you have to address.
11:00 - Why USA will remain a big business opportunity in years to come.
17:00 - Serving Indian businesses.
23:26 - Building without capital before signing VCs.
29:40 - Traditional businesses going into the digital era.
35:00 - Focusing on the mid-market customer.
42:10 - Building an experience with technology.
47:00 - Using AI and what should India do to lead the #AI story.
50:45 - Lessons of building a product company versus IT services.
53:00 - Prashant's inspirations.

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