89. A Community-Centric Approach to Brand Building w/ Lindsay White | The Little Milk Bar

The Unstoppable Marketer®

As we peel back the layers of the baby product industry, we question the necessity of the plethora of gadgets and gizmos marketed to new parents. Are they essentials or cleverly spun luxuries? Lindsay and I unpack the truth behind these products and advocate for transparency in marketing, all while navigating the complexities of advertising breastfeeding accessories amidst social media restrictions. This episode promises to leave you questioning the next baby shower gift list you encounter and, perhaps, even your own consumer habits.
Wrapping things up, we dive into the cultural conversations that swirl around us every day—from the influence of celebrity diets to the representation of breastfeeding in pop culture. This discussion isn't just for parents; it's for anyone who's ever wondered about the societal tapestries we're all part of. So, whether you're feeding a newborn or simply fed up with unrealistic standards, join us for a discussion that's as nourishing for the mind as it is for the soul.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

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1. Empowering Breastfeeding Journey (00:00:00)

2. Breastfeeding Community and Product Development (00:12:36)

3. The Truth About Baby Products (00:22:17)

4. Post-Purchase Surveys and Community Building (00:26:08)

5. Building a Niche Community for Breastfeeding (00:33:13)

6. Celebrity Worship and Out of Touch (00:45:29)

7. Breastfeeding Representation and Pop Culture (00:55:14)