Cause, Comfort, Connection, How To Build An Iconic Brand w/ Tommy Higham CEO Lola Blankets

The Unstoppable Marketer®

Behind every good marketer is a better brand and product.
Tommy has built Lola Blankets around that exact statement. If you're looking or a masterclass in how to build and maintain an elevated successful brand, this is the podcast episode you CANNOT miss.
"Lola Blankets is a tribute to Amy Higham, our Tommy's mother. She lived a thoughtful life, devoted to the service of others. Through years of living with breast cancer and enduring its treatments, Amy found comfort in her soft, faux-fur blanket. This blanket also became a comfort to her entire family. Prior to Amy’s passing, she gave each of her children their own blanket, just like hers, to bring comfort and love when she could no longer be there.

Listen as we talk about the power of product perfection, designing the look and feel of a brand, working with the right influencers to maintain that feel, and driving revenue. Tommy is an absolute legend and we can't wait for you to find out why.

Join us!
Thank you for listening
Follow Tommy on Instagram @tomkatt

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

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1. Cause, Comfort, Connection, How To Build An Iconic Brand w/ Tommy Higham CEO Lola Blankets (00:00:00)

2. Tumblers and the Decline of Stanley (00:00:01)

3. Blanket Business Origin Story (00:10:54)

4. Finding Your Why in Business (00:16:25)

5. Start Successful Business With Unique Product (00:20:48)

6. Building a Successful Business With Influencers (00:29:04)

7. Influencer Marketing and Followers' Intent (00:35:33)

8. Building a Brand and Influencer Partnerships (00:41:19)

9. Building a Brand With Customer Satisfaction (00:46:15)

10. Enhancing Brand Experience and Advertising Platforms (00:52:12)

11. Branding and Values in Business (01:00:54)