41. Must win battles for marketers

The Unicorny Marketing Show

 In this episode of the Unicorny podcast, Georgina Gilmore, an award-winning B2B marketer with over 30 years of experience, shares invaluable insights on the importance of human-centric marketing.

Full of fun and smart stuff, too. The show starts by looking for a blueprint for the future of marketing leadership, and we find the stuff you might expect: strategic insight, customer obsession, the courage to innovate.

As marketing leaders, our mission extends beyond the traditional boundaries of marketing. Our voice must be heard in strategy because it's our insight that helps shape the strategic direction of our businesses. And that is the core of this episode.

For Unicorny, our must win battle this year is to ensure that each and every marketing leader sits down and engages in strategic discussions with CEOs and senior executives.

About Georgina Gilmore

Georgina is an award winning, accomplished B2B marketer, with over 30 years’ experience working for some of the world’s leading brands, such as Apple, Kodak, Cisco, Vodafone, Kaspersky and Centrica Business Solutions. Responsible for driving the global marketing strategy for high growth, fast moving and complex organisations, she has created and launched brands, products and solutions that are now considered part of our everyday life, such as consumer PCs and laptops, digital cameras, VoIP, Wi-Fi, smartphones, mobile email, SaaS solutions, cybersecurity as well as increasingly critical solutions such as sustainable and renewable energy. She’s built and led high performing marketing teams across the world and has continued to mentor and coach many of them as their careers have progressed.

Today Georgina runs her own marketing consultancy, ‘The B2B Marketing Expert’, working with B2B organisations to grow their businesses as well as providing coaching and career development for future B2B marketers. She’s also an industry speaker and judge and retained as an industry expert for Propolis, the global community for B2B marketers.

Links

Full show notes: Unicorny.co.uk 

LinkedIn: Georgina Gilmore | Dom Hawes 

Websites: The B2B Marketing Expert

Sponsor: Selbey Anderson 

Episode outline

• Georgina's Impressive Career
• Positive Spin on Marketing
• Qualities of a Great Marketer
• The Importance of Curiosity
• Emotion in B2B Decision-Making
• The Need for Marketing Capability
• The Multidimensional Nature of Marketing
• Overemphasis on Short-Term Goals
• The Importance of Courage in Marketing
• Embracing Small Wins and Marketer's Leadership Opportunity
• The Evolution of Business Structures and Communication
• The Role of Technology and Marketing
• Redefining Customer Engagement and Satisfaction
• The CMO's Role in Driving Business Strategy
• The Entrepreneurial Mindset
• Empowering CMOs
• Taking a Break and Seeking Inspiration
• Shaping Strategic Direction and Customer Delight