60. Cut the Jargon: Simplifying brand strategy for better results

The Unicorny Marketing Show

In this episode of Unicorny, Rachel Fairley kicks Dom out of the studio to meet brand expert, Sarah Robb. Together, they discuss the essential elements of creating a brand that genuinely reflects its purpose.

Discover how aligning your brand’s purpose with business activities enhances authenticity and learn about the crucial role leadership plays in this process.

Are you struggling with marketing jargon and agency challenges? Sarah offers practical solutions to simplify your brand’s message and maintain clarity.

• Align brand purpose with business activities
• Leadership’s role in fostering brand values
• Simplifying marketing language
• Engaging employees with brand values
• Ensuring differentiation is relevant to customers
• Crafting effective mission statements

Curious about how to make your brand stand out while staying true to its core values? Listen to this episode to find out.

About Sarah Robb

Sarah is a brand strategist with a decade in the world's best branding agencies and another working independently with CEOs and CMOs to help reinvigorate their brands.

She's worked on over 70 brand strategy projects across the A to Z of industries - from accountancy firms to zoos.

She's also the creator of Brand Strategy Academy, an online course that equips people with everything they need to do brand strategy with clarity and confidence.

Links

Full show notes: Unicorny.co.uk

LinkedIn: Sarah Robb | Rachel Fairley

Websites: Sarah Robb

Sponsor: Selbey Anderson