11. A Plan to Reopen Your Martial Arts School

The Truth About the Martial Arts Business with John Graden

What martial arts schools are going to survive in your area? You can be sure, not all of them.

1. What’s going to drive that? Supply and demand.

2. There will be fewer schools to choose from. Make sure you ARE one of them.

3. There will be less demand for traditional training. Make sure you’re NOT depending on it.

Why? Traditional training simply takes too long and is more difficult than it needs to be.

Most people will no longer want to pay a premium for a traditional curriculum full of out-dated and senseless movements. That doesn’t mean there won’t be interest in martial arts and self-defense, but it needs to be FAT-FREE.

We’re NOT talking MMA. Any school that emphasizes grappling is faced with a massive wall during this hyper-vigilant social distancing season.

The ideal curriculum ONLY teaches the best from martial arts, kickboxing, self-defense, weapons, and grappling (when ready). It is time to eliminate the smoke and mirrors of traditional training.