#29 How to Bootstrap your early Web3 game community

The Token Takeover

Summary: Bootstrapping Web3 Games Community

Major Themes:

• Community Building: The podcast emphasizes the significance of building a community around Web3 games from the ideation stage. It suggests leveraging resources, organizing events, and using rewards to engage and grow the community.
• Partnerships and Support: Highlighting the journey of "Unfamiliar Territory" and its collaboration with Immutable X, the podcast underscores the importance of grants, partnerships, and ecosystem support in the early stages of game development.
• User Engagement and Rewards: The discussion revolves around innovative strategies to reward community members and early supporters, such as the use of social tokens, badges, and other non-monetary incentives to foster loyalty and participation.
• Content Strategy: Advice on maintaining a focused content strategy on platforms like Twitter, ensuring all communications align with the brand's core messages and values.
• Value of Early Stage Feedback: Encourages developers to engage with their community for feedback on alpha and beta versions of the game, stressing that this feedback loop can lead to product improvements and stronger community ties.

Memorable Quotes:

• "It's about the players. If you can go in and look at the mindset of the player and say, 'Well, what do they like?'... rather than just trying to shove your game down their throat." - Unfamiliar Dude
• "Partnerships should be focused on value... it's all about growing and rewarding." - JRP
• "Every new person that comes into your community, that's gold right there." - Unfamiliar Dude

Actionable Takeaways:

• Start Community Building Early: Begin engaging with your potential audience from the moment you have a game idea. Utilize social media, Discord, and other platforms to start conversations and build interest.
• Leverage Rewards and Badges: Consider innovative ways to reward community participation and loyalty. This could range from social tokens to unique badges or access to exclusive content.
• Utilize Feedback for Improvement: Actively seek feedback from early testers and community members. Use this feedback to refine your game and ensure it meets the needs and desires of your target audience.
• Focus on Value-Driven Partnerships: When seeking partnerships, focus on those that can bring real value to your project and community. Aim for collaborations that enhance your game's visibility, functionality, or user experience.
• Engage with Every Community Member: Treat every new member of your community as valuable. Personal interactions, even at the beginning stages, can lead to long-term loyalty and support.

This episode provided a comprehensive overview of strategies for bootstrapping a Web3 game's community, emphasizing the importance of early engagement, innovative rewards, and the value of feedback in the development process.

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