Gabe Multer | CEO & Co Founder of Carbs Fuel

The Steep Stuff Podcast

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Curious about how a passion for cycling can fuel a groundbreaking entrepreneurial journey? Join us on the Steep Stuff Podcast as we chat with Gabe Multer, CEO and co-founder of CarbsFuel. Gabe shares his incredible story of transforming his love for endurance sports into a mission-driven company that aims to make high-quality, low-cost nutrition accessible to athletes everywhere. From his roots in Santa Cruz, California, to his adventures in the Colorado mountains, Gabe's journey is packed with inspiration and valuable lessons for anyone looking to turn their passion into a thriving business.
Ever wondered what goes into creating an energy gel that's both effective and affordable? We dive into CarbsFuel's meticulous product development process, from kitchen experiments to navigating FDA regulations with expert help. Gabe reveals the critical decisions that shaped their innovative energy gel, including the choice between self-manufacturing and contracting out production. Discover how CarbsFuel's disruptive pricing model and strategic marketing efforts helped them stand out in a crowded market, making their products a favorite among endurance athletes.
But it doesn't stop at business. Gabe opens up about starting Holy Cow Racing, a cycling team built on community and inclusivity, and how his entrepreneurial and athletic pursuits complement each other. We also explore broader topics like industry disruption, the role of AI in education and sustainability, and even some fun cryptid lore. This episode is a treasure trove of insights, challenges, and triumphs, perfect for aspiring entrepreneurs and sports enthusiasts alike.

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1. Carbs Fuel (00:00:00)

2. Creating and Launching Energy Gel (00:09:56)

3. The Energy Gel Manufacturing Process (00:15:54)

4. Marketing Strategy for Energy Gel (00:21:04)

5. Athletes, Events, and Product Launch (00:32:13)

6. Starting a Cycling Team and Business (00:44:16)

7. Entrepreneurial Challenges and Growth Strategy (00:52:21)

8. Industry Disruption and Cryptid Musings (01:01:23)

9. AI's Impact on Education and Sustainability (01:04:31)