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Why Your Customers Don't Check Out with Celeste Gonzalez
Manage episode 428113069 series 3347766
This episode of the Simple and Smart SEO Show features Crystal Waddell and special guest Celeste Gonzalez of Rickety Roo discussing the importance of user experience in SEO and the benefits of using Microsoft Clarity.
*takes breath*
We talk about so many SEO-adjacent topics:
- strategies for boosting conversions,
- the significance of focusing on the user,
- and the utilization of tools like heat maps and session recordings to analyze and improve website performance.
Key takeaways include:
- understanding scroll depth,
- identifying dead clicks and rage clicks,
- and integrating user behavior data to optimize content and technical SEO.
The episode offers actionable insights for business owners, SEO enthusiasts, and solo entrepreneurs looking to enhance their website's performance effectively and efficiently.
00:00 Introduction to SEO and User Experience
00:39 Welcome to the Simple and Smart SEO Show
00:58 Meet Celeste Gonzalez
01:36 Celeste's Journey into SEO
02:14 The Story Behind Rickety Roo
03:01 Celeste's Role at Rickety Roo
05:29 Women in Tech SEO Community
07:42 Importance of Mobile Optimization
11:07 Microsoft Clarity and SEO Adjacency
18:10 Using Heat Maps and Session Recordings
18:32 Optimal Data Collection Periods
19:29 Seasonality and Data Relevance
20:16 Limitations and Features of Microsoft Clarity
22:43 Key Metrics for Solo Entrepreneurs
24:30 Understanding User Behavior with Heat Maps
26:04 Enhancing User Journeys with Content Insights
28:47 E-commerce Insights and Smart Events
35:29 Tracking Changes and User Experience
Connect With Celeste:
Linkedin
X
Read The Article That Inspired This Episode on The Wix Learning Hub
I’ve got thirty seconds to tell you about Wix Studio, the web platform for agencies and enterprises.
- Work in sync with your team on one canvas
- Reuse templates, widgets and sections across sites
- Create a client kit for seamless handovers
- And leverage best-in-class SEO defaults across all your Wix sites
Time’s up but the list keeps going. Step into Wix Studio to see more!
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
บท
1. Why Your Customers Don't Check Out with Celeste Gonzalez (00:00:00)
2. [Ad] The Growth Gear (00:28:29)
3. (Cont.) Why Your Customers Don't Check Out with Celeste Gonzalez (00:29:07)
158 ตอน
Manage episode 428113069 series 3347766
This episode of the Simple and Smart SEO Show features Crystal Waddell and special guest Celeste Gonzalez of Rickety Roo discussing the importance of user experience in SEO and the benefits of using Microsoft Clarity.
*takes breath*
We talk about so many SEO-adjacent topics:
- strategies for boosting conversions,
- the significance of focusing on the user,
- and the utilization of tools like heat maps and session recordings to analyze and improve website performance.
Key takeaways include:
- understanding scroll depth,
- identifying dead clicks and rage clicks,
- and integrating user behavior data to optimize content and technical SEO.
The episode offers actionable insights for business owners, SEO enthusiasts, and solo entrepreneurs looking to enhance their website's performance effectively and efficiently.
00:00 Introduction to SEO and User Experience
00:39 Welcome to the Simple and Smart SEO Show
00:58 Meet Celeste Gonzalez
01:36 Celeste's Journey into SEO
02:14 The Story Behind Rickety Roo
03:01 Celeste's Role at Rickety Roo
05:29 Women in Tech SEO Community
07:42 Importance of Mobile Optimization
11:07 Microsoft Clarity and SEO Adjacency
18:10 Using Heat Maps and Session Recordings
18:32 Optimal Data Collection Periods
19:29 Seasonality and Data Relevance
20:16 Limitations and Features of Microsoft Clarity
22:43 Key Metrics for Solo Entrepreneurs
24:30 Understanding User Behavior with Heat Maps
26:04 Enhancing User Journeys with Content Insights
28:47 E-commerce Insights and Smart Events
35:29 Tracking Changes and User Experience
Connect With Celeste:
Linkedin
X
Read The Article That Inspired This Episode on The Wix Learning Hub
I’ve got thirty seconds to tell you about Wix Studio, the web platform for agencies and enterprises.
- Work in sync with your team on one canvas
- Reuse templates, widgets and sections across sites
- Create a client kit for seamless handovers
- And leverage best-in-class SEO defaults across all your Wix sites
Time’s up but the list keeps going. Step into Wix Studio to see more!
Search the Simple and Smart SEO Show podcast for something you heard! It's free!
Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!
AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!
Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!
บท
1. Why Your Customers Don't Check Out with Celeste Gonzalez (00:00:00)
2. [Ad] The Growth Gear (00:28:29)
3. (Cont.) Why Your Customers Don't Check Out with Celeste Gonzalez (00:29:07)
158 ตอน
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