Why Your Customers Don't Check Out with Celeste Gonzalez

The Simple and Smart SEO Show

This episode of the Simple and Smart SEO Show features Crystal Waddell and special guest Celeste Gonzalez of Rickety Roo discussing the importance of user experience in SEO and the benefits of using Microsoft Clarity.
*takes breath*
We talk about so many SEO-adjacent topics:

• strategies for boosting conversions,
• the significance of focusing on the user,
• and the utilization of tools like heat maps and session recordings to analyze and improve website performance.

Key takeaways include:

• understanding scroll depth,
• identifying dead clicks and rage clicks,
• and integrating user behavior data to optimize content and technical SEO.

The episode offers actionable insights for business owners, SEO enthusiasts, and solo entrepreneurs looking to enhance their website's performance effectively and efficiently.

00:00 Introduction to SEO and User Experience
00:39 Welcome to the Simple and Smart SEO Show
00:58 Meet Celeste Gonzalez
01:36 Celeste's Journey into SEO
02:14 The Story Behind Rickety Roo
03:01 Celeste's Role at Rickety Roo
05:29 Women in Tech SEO Community
07:42 Importance of Mobile Optimization
11:07 Microsoft Clarity and SEO Adjacency
18:10 Using Heat Maps and Session Recordings
18:32 Optimal Data Collection Periods
19:29 Seasonality and Data Relevance
20:16 Limitations and Features of Microsoft Clarity
22:43 Key Metrics for Solo Entrepreneurs
24:30 Understanding User Behavior with Heat Maps
26:04 Enhancing User Journeys with Content Insights
28:47 E-commerce Insights and Smart Events
35:29 Tracking Changes and User Experience
Connect With Celeste:
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Read The Article That Inspired This Episode on The Wix Learning Hub

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1. Why Your Customers Don't Check Out with Celeste Gonzalez (00:00:00)

2. [Ad] Power in Chaos (00:28:29)

3. (Cont.) Why Your Customers Don't Check Out with Celeste Gonzalez (00:29:07)