From Wag! to Fit! – The life of an Entrepreneur Mike Deverna

The Show Up Fitness Podcast

Join us as we sit down with Mike DeVerna, the innovative mind behind the renowned dog service app, WAG, and the now rapidly ascending Fit Home Gym. Mike's story is a whirlwind of entrepreneurial spirit, starting with a college club and soaring to the heady heights of tech startup success. His candid recount of transforming WAG into a sought-after service and its eventual sale is as instructive as it is inspiring. But it's his personal voyage – a transformative health and fitness odyssey – that truly captivates, leading to his current crusade bridging the convenience of app-based fitness with the tangibility of home gym equipment.
The conversation takes a turn into the fitness realm as we unpack the inception and explosive growth of the Fit Home Gym amid the pandemic's push for at-home workouts. Mike's foresight into the customer's struggle to find quality equipment has morphed into a patent-celebrated, multifunctional marvel. As we dissect the agility needed to pivot from digital to physical, Mike illuminates the philosophical core of entrepreneurship – a quest for impactful creation that transcends mere monetary pursuit. It's a raw look at how health and innovation intertwine, and how Mike's own journey is now helping others embark on their own path to wellness.
As we wrap up, we delve into the marketing triumphs and trials that come with promoting a top-tier product like Fit Home Gym. From the highs of influential partnerships to the lows of customer service skirmishes, Mike shares the full spectrum of emotions that come with entrepreneurship. For those eager to follow the Fit Home Gym evolution or connect with Mike for a dose of fitness ingenuity, we reveal where to find him on social media and hint at what's next for his latest venture. Tune in for an episode that's as much a masterclass in business as it is a beacon for budding entrepreneurs and fitness enthusiasts alike.

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1. From Wag! to Fit! – The life of an Entrepreneur Mike Deverna (00:00:00)

2. From Entrepreneurship to Fitness Innovation (00:00:01)

3. Entrepreneurship and Innovation in Fitness (00:06:41)

4. Entrepreneurial Journey and Product Development (00:12:01)

5. Promoting Fit Home Gym on Socials (00:25:09)