Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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āđāļāļ·āđāļāļŦāļēāļāļąāļāļāļģāđāļāļĒ Jon Clark and Joe DeVita āđāļāļ·āđāļāļŦāļēāļāļāļāđāļāļŠāļāđāļāļąāđāļāļŦāļĄāļ āļĢāļ§āļĄāļāļķāļāļāļāļ āļāļĢāļēāļāļīāļ āđāļĨāļ°āļāļģāļāļāļīāļāļēāļĒāļāļāļāđāļāļŠāļāđāđāļāđāļĢāļąāļāļāļēāļĢāļāļąāļāđāļŦāļĨāļāđāļĨāļ°āļāļąāļāļŦāļēāđāļŦāđāđāļāļĒāļāļĢāļāļāļēāļ Jon Clark and Joe DeVita āļŦāļĢāļ·āļāļāļąāļāļāļĄāļīāļāļĢāđāļāļĨāļāļāļāļĢāđāļĄāļāļāļāđāļāļŠāļāđāļāļāļāļāļ§āļāđāļāļē āļŦāļēāļāļāļļāļāđāļāļ·āđāļāļ§āđāļēāļĄāļĩāļāļļāļāļāļĨāļāļ·āđāļāđāļāđāļāļēāļāļāļĩāđāļĄāļĩāļĨāļīāļāļŠāļīāļāļāļīāđāļāļāļāļāļļāļāđāļāļĒāđāļĄāđāđāļāđāļĢāļąāļāļāļāļļāļāļēāļ āļāļļāļāļŠāļēāļĄāļēāļĢāļāļāļāļīāļāļąāļāļīāļāļēāļĄāļāļąāđāļāļāļāļāļāļĩāđāđāļŠāļāļāđāļ§āđāļāļĩāđāļāļĩāđ https://th.player.fm/legal
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Kipp Bodnar (HubSpotâs CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way youâll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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…
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Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizationsâand themselvesâto create extraordinary impact in todayâs rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
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Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
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Player FM - āđāļāļ Podcast
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ðĻ The Collapse of Google News Traffic & Rise of Google Discover | John Shehata on AI, SEO & Publishing
āđāļĨāđāļāđāļāļ āļēāļĒāļŦāļĨāļąāļ
āđāļĨāđāļāđāļāļ āļēāļĒāļŦāļĨāļąāļ
āļĨāļīāļŠāļāđ
āļāļđāļāđāļ
āļāļĩāđāļāļđāļāđāļāđāļĨāđāļ§
Transcript
Transcript
Manage episode 490342280 series 2621139
āđāļāļ·āđāļāļŦāļēāļāļąāļāļāļģāđāļāļĒ Jon Clark and Joe DeVita āđāļāļ·āđāļāļŦāļēāļāļāļāđāļāļŠāļāđāļāļąāđāļāļŦāļĄāļ āļĢāļ§āļĄāļāļķāļāļāļāļ āļāļĢāļēāļāļīāļ āđāļĨāļ°āļāļģāļāļāļīāļāļēāļĒāļāļāļāđāļāļŠāļāđāđāļāđāļĢāļąāļāļāļēāļĢāļāļąāļāđāļŦāļĨāļāđāļĨāļ°āļāļąāļāļŦāļēāđāļŦāđāđāļāļĒāļāļĢāļāļāļēāļ Jon Clark and Joe DeVita āļŦāļĢāļ·āļāļāļąāļāļāļĄāļīāļāļĢāđāļāļĨāļāļāļāļĢāđāļĄāļāļāļāđāļāļŠāļāđāļāļāļāļāļ§āļāđāļāļē āļŦāļēāļāļāļļāļāđāļāļ·āđāļāļ§āđāļēāļĄāļĩāļāļļāļāļāļĨāļāļ·āđāļāđāļāđāļāļēāļāļāļĩāđāļĄāļĩāļĨāļīāļāļŠāļīāļāļāļīāđāļāļāļāļāļļāļāđāļāļĒāđāļĄāđāđāļāđāļĢāļąāļāļāļāļļāļāļēāļ āļāļļāļāļŠāļēāļĄāļēāļĢāļāļāļāļīāļāļąāļāļīāļāļēāļĄāļāļąāđāļāļāļāļāļāļĩāđāđāļŠāļāļāđāļ§āđāļāļĩāđāļāļĩāđ https://th.player.fm/legal
https://page2pod.com - In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehataâformer SEO lead at Disney & Conde Nast and creator of NewzDash/GDdashâto unpack how AI and Google Discover are rewriting the rules of news distribution.
John shares his unique journey from developer to news SEO expert and SaaS founder, diving into how AI, LLMs, and Google Discover are upending everything we know about news visibility.
He reveals why keywords are becoming less relevant, how Googleâs personalization and categorization engines actually work, and what publishers must do to surviveâand thriveâin this rapidly evolving ecosystem.
Tune in for actionable strategies on paywalls, content refreshing, newsletter growth, and building AI-resilient newsrooms.
ð In This Episode
- Why Google Discover now drives 65â70% of news trafficâsurpassing search
- How AI Overviews & LLMs answer queries before users even click headlines
- The rise of entity & category optimization over legacy keyword targeting
- Data-backed tactics for refreshing evergreen content & choosing which URLs to consolidate
- Smart paywall strategies: teaser experiences, email-gate funnels & dynamic messaging
- Building newsletters, apps & tokenized models to future-proof publisher revenue
- A preview of NESS Conference 2025âmeet the industryâs top AI & news experts
This is a must-listen for newsrooms, digital marketers, and SEO professionals navigating the shifting landscape of search, traffic, and monetization.
ð Mentioned Links & Resources:
- John Shehata on Linkedin
- John Shehata on Twitter
- NewzDash
- GDdash
- NESS Conference 2025
- 2025 News AIO Study
- John's SEO Week Presentation
- The Publisher's Survival Playbook
Sponsored by Moving Traffic Media
Follow the Page 2 Podcast
Follow Jon Clark
99 āļāļāļ
ðĻ The Collapse of Google News Traffic & Rise of Google Discover | John Shehata on AI, SEO & Publishing
The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita
āđāļāđāļāļāļąāļ
āđāļĨāđāļāđāļāļ āļēāļĒāļŦāļĨāļąāļ
āđāļĨāđāļāđāļāļ āļēāļĒāļŦāļĨāļąāļ
āļĨāļīāļŠāļāđ
āļāļđāļāđāļ
āļāļĩāđāļāļđāļāđāļāđāļĨāđāļ§
Transcript
Transcript
Manage episode 490342280 series 2621139
āđāļāļ·āđāļāļŦāļēāļāļąāļāļāļģāđāļāļĒ Jon Clark and Joe DeVita āđāļāļ·āđāļāļŦāļēāļāļāļāđāļāļŠāļāđāļāļąāđāļāļŦāļĄāļ āļĢāļ§āļĄāļāļķāļāļāļāļ āļāļĢāļēāļāļīāļ āđāļĨāļ°āļāļģāļāļāļīāļāļēāļĒāļāļāļāđāļāļŠāļāđāđāļāđāļĢāļąāļāļāļēāļĢāļāļąāļāđāļŦāļĨāļāđāļĨāļ°āļāļąāļāļŦāļēāđāļŦāđāđāļāļĒāļāļĢāļāļāļēāļ Jon Clark and Joe DeVita āļŦāļĢāļ·āļāļāļąāļāļāļĄāļīāļāļĢāđāļāļĨāļāļāļāļĢāđāļĄāļāļāļāđāļāļŠāļāđāļāļāļāļāļ§āļāđāļāļē āļŦāļēāļāļāļļāļāđāļāļ·āđāļāļ§āđāļēāļĄāļĩāļāļļāļāļāļĨāļāļ·āđāļāđāļāđāļāļēāļāļāļĩāđāļĄāļĩāļĨāļīāļāļŠāļīāļāļāļīāđāļāļāļāļāļļāļāđāļāļĒāđāļĄāđāđāļāđāļĢāļąāļāļāļāļļāļāļēāļ āļāļļāļāļŠāļēāļĄāļēāļĢāļāļāļāļīāļāļąāļāļīāļāļēāļĄāļāļąāđāļāļāļāļāļāļĩāđāđāļŠāļāļāđāļ§āđāļāļĩāđāļāļĩāđ https://th.player.fm/legal
https://page2pod.com - In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehataâformer SEO lead at Disney & Conde Nast and creator of NewzDash/GDdashâto unpack how AI and Google Discover are rewriting the rules of news distribution.
John shares his unique journey from developer to news SEO expert and SaaS founder, diving into how AI, LLMs, and Google Discover are upending everything we know about news visibility.
He reveals why keywords are becoming less relevant, how Googleâs personalization and categorization engines actually work, and what publishers must do to surviveâand thriveâin this rapidly evolving ecosystem.
Tune in for actionable strategies on paywalls, content refreshing, newsletter growth, and building AI-resilient newsrooms.
ð In This Episode
- Why Google Discover now drives 65â70% of news trafficâsurpassing search
- How AI Overviews & LLMs answer queries before users even click headlines
- The rise of entity & category optimization over legacy keyword targeting
- Data-backed tactics for refreshing evergreen content & choosing which URLs to consolidate
- Smart paywall strategies: teaser experiences, email-gate funnels & dynamic messaging
- Building newsletters, apps & tokenized models to future-proof publisher revenue
- A preview of NESS Conference 2025âmeet the industryâs top AI & news experts
This is a must-listen for newsrooms, digital marketers, and SEO professionals navigating the shifting landscape of search, traffic, and monetization.
ð Mentioned Links & Resources:
- John Shehata on Linkedin
- John Shehata on Twitter
- NewzDash
- GDdash
- NESS Conference 2025
- 2025 News AIO Study
- John's SEO Week Presentation
- The Publisher's Survival Playbook
Sponsored by Moving Traffic Media
Follow the Page 2 Podcast
Follow Jon Clark
99 āļāļāļ
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āļāļĩāđāļāļĨāđāļēāļĒāļāļąāļ The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpotâs CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way youâll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k288
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizationsâand themselvesâto create extraordinary impact in todayâs rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesnât just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs whoâve cracked t ...
…
continue reading
Welcome to The GaryVee Audio Experience, hosted by entrepreneur, CEO, investor, content creator, and public speaker Gary Vaynerchuk. On this podcast, you'll find a mix of the Podcast With Friends episodes, WineText TV recaps, Keynote Speeches on marketing and business, interviews, and fireside chats I've given. Enjoy!
…
continue reading
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