#095 The SDR DiscoCall Show – Mafalda Johannsen

The SDR DiscoCall Podcast: For Brand New Sales Development Reps

In this SDR Disco Call show episode, host Neil Bhuiyan interviews Mafalda Johannsen, the Business Development Director at Wonder Way. They discuss Mafalda's career journey, her passions and hobbies, and the importance of being authentic in sales. They also explore how to handle intimidating conversations and the impact of social media on personal relationships. The conversation covers the impact of social media, the role of creativity in sales, and the Sales Training Deadly Sins podcast. It also discusses the importance of understanding buyer personas and how they react to prospecting emails. In this episode, Mafalda Johannsen shares her experience and insights on prospecting technical roles. She discusses the challenges she faced in understanding her bar persona and the lack of resources available. To address this, she created a podcast where she interviews Bipersonus and a master class on prospecting technical people. Mafalda also recommends using ChatGPT as a personal assistant to help communicate with technical prospects. She emphasises the importance of owning your career, taking responsibility for your learning, and diversifying your knowledge beyond your job.