191 - Debating How to Operationalize Account Stages for ABM

The Revenue Growth Architects

This episode is an interesting one folks! Listen in and hear Xander, Crissy, and Charlie debate on the best way to operationalize account stages for ABM.

Defining the stages for a person funnel is easy. We have that nailed down. But nailing down the BEST way to handle account stages is still a new area where we are evolving our thinking on how to advise on the best way to set it up for most organizations. To date its been more bespoke based on the client and their goals.

During our debate, we tackle everything from what the account stages SHOULD be, how your person funnel can play a role in setting them up, why ABM tool stages are not the same as account stages, and what metrics your leadership actually wants to see and how the account stages and potential account status or tier can help support that as well.

So tune in for an episode and see us battle-test our thoughts and see if it might change the way you think on account stages as well!

Do you have a marketing ops question you’d like answered? Reach out to us at [e-mail].