Breaking Down Funnel Attribution vs. Multi-Touch Attribution

The Revenue Growth Architects

00:00 Intro

01:16 Funnel Attribution vs. Multi-touch Attribution

11:32 How to avoid the credit game drama between marketing and sales

17:59 The different biases

20:49 The data structure needed for each type

30:34 Which type to start with

34:33 Can you use multi-touch attribution data for funnel metrics reporting?

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