Qualia VP of Marketing, Charlene Wang on Product Marketing KPI's

The Product Marketing Experts

Questions covered in this episode:

0:18 Opening Question: Journey into and through product marketing
1:48 How do you think about deciding what KPIs truly reflect the success of product marketing efforts? Do you have any favorite KPIs that you feel have been overlooked but are useful for product marketing?

05:33 How do you think about the reporting cadence and how that's historically worked best for you and your teams?
08:17 Do you have any advice for ensuring that KPIs are not just numbers on a spreadsheet but telling a compelling story?

12:37 How do you think about working with enablement and bridging that to generating revenue and measuring the success of the effort that you tie into enablement?
16:57 How do you ratchet up the maturity of those KPIs between enablement and product marketing as the organization grows and evolves?
21:08 Can you share how you made the jump from PMM to overall marketing and your biggest challenge faced during that transition?
27:39 Is there any book or podcast or blog or anything that you've read throughout that's had a significant impact on your career and helped you out?

Want more insights from Charlene? Check out her Sharebird Profile.

Looking to connect? You can find Charlene here on LinkedIn.