Pendo VP Product Marketing, Jackie Palmer on Product Launches

The Product Marketing Experts

Questions covered in this episode:

0:32 Opening Question: Journey into and through product marketing
2:57 Can you share any stories about a memorable launch that you've been a part of and how you've adapted to make it a success?

10:32 How do you think about messaging and working with analysts or cross-functional partners to ensure that messaging is cutting through the noise effectively?
18:35 How do you balance speed to market while ensuring that all of the launch elements are in place and fully ready?

22:20 How do you whether as a Pendo or in another company you've been a part of integrate competitive insights into your launch strategy to ensure that your positioning not only stands out but counters any competitors?
26:27 How do you encourage product marketers, whether its a brand new product marketer who's just joined your team or somebody who's joining your team as a fairly senior product marketer to have a thorough understanding of the competitive landscape?
31: 17 How do you think about creating that rolling thunder and ensuring a launch not only goes smoothly, but it has a lasting impact beyond that initial day or event?

Want more insights from Jackie? Check out her Sharebird Profile.

Looking to connect? You can find Jackie here on LinkedIn.