Eliminate Waste, Maximize ROI: Navigating Google Ads and Marketing Optimization

The POMCAST

Discover how your digital marketing dollars might be slipping through the cracks as Mike Shaug, CEO of Premier Online Marketing gets into the details of hidden waste within Google Ads. We take a special look at the automotive industry, yet the insights discussed are universal, exposing how geo-targeting can be your best defense against irrelevant bot traffic. Mike also shares a staggering example of a misplaced $30,000 in Argentina, proving that even a single oversight can lead to a monumental blow to your marketing budget.
As we tackle the intricacies of Google Ads' Performance Max campaigns, the conversation turns to the peril of surrendering entirely to algorithmic automation. With Mike's expertise, we dissect the necessity for seasoned marketers to take the wheel, steering campaigns towards true business objectives and away from wasteful expenditures. The discussion spans across various industries, shining a spotlight on the subtleties of paid search, the significance of ad scheduling, and the specialized approach needed for B2B versus B2C marketing.
The episode concludes focusing on the art of advertising luxury goods, sharing strategies to pinpoint demographics that convert at higher rates. From utilizing CRM data for smart bid adjustments to leveraging YouTube's custom intent ads, we cover the gamut of high-end marketing tactics. And for those who are vigilant about their advertising health, we emphasize the transformative power of marketing audits, as illustrated by a client who discovered they were investing in irrelevant keywords. Join us for these revelations and more, ensuring your next click isn't just a cost, but a step towards a more prosperous return on investment.

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1. Eliminate Waste, Maximize ROI: Navigating Google Ads and Marketing Optimization (00:00:00)

2. Digital Marketing Insights (00:00:01)

3. Google Ads Platform Optimization and Control (00:13:46)

4. Optimizing Digital Advertising Strategies for Business (00:20:50)

5. Challenges in Digital Marketing Optimization (00:32:52)

6. Optimizing Marketing Strategies for Higher Returns (00:42:14)

7. Digital Advertising Strategy and Optimization (00:51:23)

8. Digital Marketing Audit Services Discussion (01:00:08)