Revealed: The Critical Role of Brand Strategy in Business Success with Darren Horwitz

The New Mainstream Podcast

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/biscuits-jam-2787342">Biscuits & Jam</a></span>

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Biscuits & Jam

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5 วันที่แล้ว5d ago

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In the South, food and music go hand in hand. They define much of what we think of as Southern culture, and they say a lot about our past, our present, and our future. Each week, Sid Evans, Editor in Chief of Southern Living, sits down with musicians, chefs, and other Southern icons to hear the stories of how they grew up, what inspires them, and why they feel connected to the region. Through honest conversations, Sid explores childhood memories, the family meals they still think about, and the intersection of food and music in their lives. Always surprising, always engaging, Biscuits & Jam is a celebration of the South—and the people who are moving it forward every day. New episodes every Tuesday.

ประมาณหนึ่งปีที่แล้ว 39:00

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Whether refreshing an existing brand or launching a new one, the fundamentals remain the same— understanding the "why" behind your brand is critical to its long-term success. While logos and color palettes are often seen as the face of a brand, they are merely identifiers, visual representations of a brand’s ideals. But branding goes deeper than that.

Branding is the culmination of all the experiences, values, and perceptions that define a brand. It's the emotional connection customers feel, the stories they tell about you, and the reasons they choose you over competitors. It's essentially your reputation – what people say about you when you're not around.

But building a strong brand isn't just about how you present yourself to the world. It’s also vital to cultivating internal alignment. Engaging your employees, understanding their needs, and empowering them to live the brand's values are essential to brand sustainability. When employees believe in and embody the brand ethos, they serve as ambassadors of it in the marketplace.

Beyond the customer relationship is the synergy between brand strategy and business strategy. A well-defined brand strategy clarifies your market position, informs your marketing efforts, and shapes a cohesive customer experience at every touchpoint.

In this episode of The New Mainstream podcast, Darren Horwitz, Founder of TenTen Group, delves into branding basics and the role brand strategy plays in achieving business success.

137 ตอน

#Business #ThinkNow Research #New Mainstream

Revealed: The Critical Role of Brand Strategy in Business Success with Darren Horwitz

The New Mainstream Podcast

published ประมาณหนึ่งปีที่แล้ว

แบ่งปัน

M4A•หน้าโฮมของตอน

In this episode of The New Mainstream podcast, Darren Horwitz, Founder of TenTen Group, delves into branding basics and the role brand strategy plays in achieving business success.

137 ตอน

#Business #ThinkNow Research #New Mainstream

ทุกตอน

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43 weeksที่แล้ว37:45

37:45

Black Americans, comprising about 14% of the U.S. population, wield significant economic influence, with buying power surpassing $1.5 trillion. Their cultural impact is equally undeniable, shaping everything from music and fashion to cuisine and beyond. Yet, generally, brands fail to invest in the market research needed to truly understand the complexity of this demographic. Like most multicultural consumers, Black Americans are not a monolith. Within this group are subcultures that extend far beyond skin tones and hair textures to differences in culture, countries of origin, geography and language. Beyond demographics are psychographics, right? Traumatic events like George Floyd's death deeply affected many Black consumers, prompting shifts in their brand interactions. Despite these challenges, there's a growing interest among brands in understanding and serving Black consumers, particularly Gen Z. Authenticity emerges as a crucial factor, with Black consumers seeking brands that acknowledge them, invest in their communities and empower them. However, the lack of diversity within the market research industry remains a glaring issue, jeopardizing efforts to engage this consumer group. The failure to build diverse and inclusive teams hinders authentic insights and decision-making processes, leading to tone-deaf marketing campaigns and underwhelming customer experiences. Brands that genuinely understand what Black consumers like and build real connections with them will discover a vast, hidden market just waiting to be explored. In this episode of The New Mainstream podcast, Dawn V. Carr , CEO and Founder of Mahogany Insights , discusses the importance of increasing diversity within the insights industry and how it can lead to more meaningful connections with Black consumers.…

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The New Mainstream Podcast « » Revealed: The Critical Role of Brand Strategy in Business Success with Darren Horwitz

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Revealed: The Critical Role of Brand Strategy in Business Success with Darren Horwitz