Crystal Tai, Senior Managing Editor @ Jing Daily | The Fashion, Culture, & Lifestyle Trends Shaping Consumption In China

The Negotiation

In this episode of The Negotiation, we are delighted to be joined by Crystal Tai, Senior Managing Editor at Jing Daily, the leading media platform focused on luxury, retail, lifestyle, and digital consumption trends in China.

In our conversation with Crystal, we discuss her journalism career and the niche filled by Jing Daily in the China media landscape. Crystal breaks down the “-core” fashion trends in China—from Barbiecore to "gorpcore" to “Asian Baby Girl”. She also discusses the cultural and lifestyle trends that are shaping fashion and broader consumption, including the role of Xiaohongshu (Little Red Book). Drawing on her experience reporting from South Korea, Crystal also discusses the influence of K-pop and South Korean culture on music, beauty, and fashion trends in China and around the world.

Enjoy this fascinating conversation!

Topics Discussed and Key Points:

• K-pop as a cultural technology and its global influence
• The decline of the K-wave in China
• An introduction to Jing Daily
• Emerging fashion and lifestyle trends in China
• "-core" fashion trends in China: normcore, "barbiecore", "gorpcore", dopamine dressing, and more
• The role of Xiaohongshu
• Why “facekinis” have become popular in China
• China’s luxury sector post-Covid
• The rise of digital nomadism among millennials and Gen Z in China