32. How to Leverage AI as Your Tech Teammate with Abby Herman

The Impact Ripple - Hiring and Leadership for Visionary Female Business Owners

Join me and Abby Herman, a Fractional Marketing Director, in this fantastic podcast episode that kicks off our AI series for leaders where we uncover the incredible world of AI and its game-changing role in small businesses.

Together, we explore the basics of artificial intelligence (AI), how it seamlessly integrates into our daily lives, and how it's making big waves in small businesses with applications like Chatbots and ChatGPT.

Abby takes us on a journey of practical examples, showing us firsthand how ChatGPT works its magic in marketing, content creation, and even in crafting Standard Operating Procedures (SOPs) with ease.

Picture this – AI generating case studies from your work with clients, social media posts to help you stay visible, and templated emails to streamline your operations even more.

We'll take a look at simple strategies for how to effectively leverage your new tech teammate with ease and dive into some ethical considerations, emphasizing the importance of keeping our brand voice, adding a human touch, and steering clear of plagiarism in AI-generated content.

Listen in as Abby and I spill the beans on our personal experiences using ChatGPT for content creation, shedding light on its role in research and repurposing content. We'll unravel potential pitfalls, get a grasp of ethical guidelines, and find that sweet spot between efficiency and good ol' human creativity in content creation.

And if you have a team, stick around! Abby and I dish about how teams can effectively embrace AI, ensure you maintain brand consistency, and create an all-around delightful customer experience.

Trust me, you won't want to miss this lively conversation on unlocking AI's potential for small business success!

(P.S. These show notes were written by AI and edited by me, Ashley! Tune into this episode today to learn exactly how I did it.)

In this episode, you’ll:

• Get the lowdown on AI basics and how it's part of our daily lives, especially in small businesses, with tools like Chatbots and ChatGPT.
• See how AI and ChatGPT makes life easier in marketing and content creation – from cooking up case studies and social posts to creating templated emails.
• Learn the dos and don'ts of AI-generated content, like keeping your brand vibe, adding that human touch, and steering clear of plagiarism. It's all about finding that sweet spot between efficiency and realness.
• Hear personal stories from the hosts about using ChatGPT for content creation – the wins, the pitfalls, and the tricky balance between tech efficiency and human creativity.
• Find out how teams can rock AI together, keeping things consistent for your brand and giving customers a seamless experience. Plus, snag a handy guide for crafting ChatGPT prompts that get results from Abby Herman!

Mentioned in This Episode:

• Abby’s Website: https://thecontentexperiment.com
• Abby’s Instagram: https://www.instagram.com/thecontentexperiment/
• Abby’s Facebook: https://www.facebook.com/AbbyMHerman1/
• Abby’s LinkedIn: https://www.linkedin.com/in/abbymherman/
• Abby’s ChatGPT Guide: https://thecontentexperiment.com/impact
• Social Media Examiner Podcast: Content Marketing Strategy in the Age of AI (Created Content vs. Curated Content)
• Book a Free Call with Ashley: www.sprouthr.co/call