Ep#420 Jennifer Ives: How Wateringhole.ai Empowers Fortune Companies with AI Marketing Strategies

The Growth and Scaling Podcast with Todd Westra

The Growth and Scaling Podcast with Todd Westra

Full episode details here: https://links.growthandscaling.com/420

In Episode 420, join us as we explore AI marketing strategies with Jennifer Ives, CEO/Co-founder of Watering Hole AI.

Dive into AI marketing strategies with Jennifer Ives, CEO/Co-founder of Watering Hole AI. With over 20 years of tech experience, Jennifer discusses how their tailored solutions assist marketing and growth officers.

She addresses challenges in AI knowledge among executives, advocating for gradual integration. Tune in to explore how Wateringhole.ai is revolutionizing marketing with AI.

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Ways to connect with Jennifer Ives:

🔗 Website: https://www.wateringhole.ai/

🔗 Personal LinkedIn: https://www.linkedin.com/in/jenniferives1/

🔗 Company LinkedIn: https://www.linkedin.com/company/watering-hole-ai/

What’s in this podcast episode?

00:25 - Who is our guest for today, and what is her business

00:40 - What does Watering Hole AI do to enhance marketing and sales

01:23 - Who specifically does Watering Hole AI aim to help

01:51 - How long has Watering Hole AI been involved in AI development

02:36 - What background led her to focus on AI for marketing and sales

04:50 - Is Watering Hole AI solely an AI solution provider

07:50 - How does she help companies attract customers to their 'watering hole'

08:38 - What type of retail companies does Watering Hole AI target

12:34 - How does she suggest entrepreneurs adapt to changing markets

14:25 - What advice does she have for companies hesitant to embrace AI

16:02 - How does she encourage clients to rely more on data than gut instinct

17:31 - How does Watering Hole AI assist clients in understanding their customer base

18:41 - What mistake does she admit to making in her business journey

21:27 - What advice does she offer for building a community around a business

24:06 - What suggestion does she have for small companies looking to integrate AI

25:06 - Where can people connect with her and Watering Hole AI

25:41 - Who are the mentors and organizations she acknowledges for their support in her career

I highly suggest you watch this entire exchange between Jennifer Ives ⭐️Todd Westra 📈

If you're looking for tips and strategies to grow and scale your business, this episode is for you!

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