BtC - Ross Connell on art and marketing for games

The Game Design Round Table

In this episode of Behind the Cardboard, host Ellie Dix is joined by Ross Connell, curator and advocate for beautiful board games. Together, they dive into the vital role of art and marketing in game design—from how visuals shape a game's identity to what publishers expect when reviewing a pitch. Ross also shares insights on what makes a game marketable, along with creative tactics for boosting engagement. A must-listen for designers looking to understand how art and marketing can make their games stand out.