406. How to Build a Law Firm Culture That Actually Works

The Game Changing Attorney Podcast with Michael Mogill

Culture isn’t a happy hour or words on a wall. It’s the foundation that determines whether your firm thrives or fractures.

As part of the “Road to the Summit”, a special series ramping up to the 2025 Game Changers Summit this November 12-13, we’re revisiting some of the most powerful conversations ever featured at our events. In this encore episode of the Game Changing Attorney Podcast, we take you back to the 2021 EVOLVE Summit.

Jessica Mogill sits down with the Game Changing Culture Panel, featuring Reza Torkzadeh, John Martin, David Craig, and Mark O’Mara. Together, they share how intentional leadership, clear communication, and the use of tools like Kolbe and PRINT® have helped them build strong, high-performing cultures within their firms.

Here’s what you’ll learn:

• How intentional leadership creates unity, accountability, and lasting impact
• How tools like PRINT and Kolbe help firms hire and retain top talent that aligns with their mission
• How to reduce drama, strengthen communication, and build a culture where everyone thrives

Every firm has a culture. The only question is, are you creating it or letting it create itself?

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Show Notes:

04:30 – How Kolbe and PRINT assessments transformed hiring and communication

07:08 – Learning from cultural misalignment and rebuilding stronger teams

08:48 – Building intentional culture that attracts top talent

10:13 – Using data and assessments to eliminate unnecessary conflict

11:41 – Maintaining culture during rapid growth and remote expansion

14:49 – Creating engagement through shared purpose and community impact

24:52 – Non-negotiables for building a winning firm culture

Links & Resources:

Kolbe Index

PRINT® Assessment

Reza Torkzadeh

David Craig

John Martin

Mark O’Mara

Crisp Coach Program

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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.

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If you enjoyed this episode, you may also like:

• 342. The Missing Piece to Peak Performance with David Kolbe
• 361. The Hidden Blueprint for Creating a Thriving Work Culture with Josh Nelson
• 318. Legal Leaders — Game-Changing Insights to Build, Scale, and Transform Your Firm