An aggressive Substack moves to the heart of the creator economy

The Fold

Substack co-founder Hamish McKenzie grew up in small town South Island, but is now one of the most influential figures in US media (according to New York magazine). That’s because the platform, which started out with paid newsletters, is now starting to establish itself in social, audio and video. Hamish joins Duncan to discuss its latest moves, its relationship with legacy media and whether it can become a “new economic engine for culture” across all mediums without risking total enshittification.

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