#106 Hannah Gardner: Etsy Is Like E-Commerce For Beginners

The Ecom Show

#106 Hannah Gardner: Etsy Is Like E-Commerce For Beginners

Welcome back to The Ecom Show! Let’s talk about Shopif, no wait! Today, we’re going to focus on the niche marketplace Etsy for a change!

Etsy is a global marketplace for e-commerce businesses focused on handmade or vintage items and craft supplies. In addition, it’s a great platform for individuals looking to start selling online or even expand their online presence by having an omnichannel presence.

In today’s episode, YouTuber and entrepreneur Hannah Gardner and our podcast host and CEO, Daniel Budai will deep dive into the world of Etsy and E-Commerce. Hannah has built a successful seven-figure eCommerce business using Etsy and Shopify. She also has a YouTube channel where she shares her journey and tips to run an Etsy business.

Tune in to find out more about:

✔️ Hannah’s E-Commerce Journey.

✔️Benefits Of Having An Etsy Store.

✔️Talking About Your Business On Social Media.

Hannah’s E-Commerce Journey

Hannah’s first real job in the digital marketing space was for an electric surfboard start-up. She worked with a small team of three, including herself, and spearheaded the marketing campaigns for this company. She picked up various skills like media buying, how to create marketing funnels, website optimization, and much more.

Encouraged and intrigued by e-commerce, she then started working on her own e-commerce ideas. After several failed experiences in e-commerce, she decided to gain some agency experience. After working with several e-commerce brands, Hannah was confident about her skills and started her own swimwear line from scratch.

She started small by sewing her own swimwear pieces but soon expanded into having an entire production line for her collections. Her swimwear Etsy store was successful and thriving. However, she realized that the swimwear business had a very intensive production process which would eat up her profits when she tried to scale. She then steered away from swimwear and aligned her focus with the fashion accessories niche. Currently, Hannah runs a successful seven-figure Etsy and Shopify store.

Benefits Of Having An Etsy Store

“Your cheapest and fastest line of traffic is from third-party platforms.”

If you have a product that fits in the world of Etsy, which means that you’re either making it yourself and designing it, or designing it and then getting it made by somebody else, or if you’re selling a digital product or print on demand product, you need to be selling on Etsy!

People coming on your website are either directly searching for you or your product, or have found you through your ads. On the other hand, these people visit platforms like Etsy, eBay, or even Amazon to search for products in general. By having a store presence on Etsy, you increase your chances of getting discovered by newer customers.

Unlike Amazon or Shopify, Etsy is an incredibly easy and straightforward platform to get started with. It’s perfect for people who are just looking to get their feet wet in the world of E-Commerce. Etsy also gives you some wiggle room in building your customer base. The platform has its own customer base that allows you to advertise your products with a budget as low as $10 per week. You can also set up email automations within Etsy to engage with your Etsy customers.

Etsy is a great place for eCommerce businesses looking to attract niche customers. Their seller community offers sellers an open forum to interact and collaborate with other Etsy sellers, and overall it’s a simple platform to get started with. However, Etsy is not a scalable marketplace. If you’re looking to build a giant global eCommerce store, you need to be looking at bigger marketplaces like Amazon and Shopify.

Talking About Your Business On Social Media

Hannah isn’t just an entrepreneur, she’s also a popular YouTuber who documents her entire entrepreneurial journey on this video streaming platform. Her channel covers all her wins and losses, including the story about how she had to start from scratch after getting her YouTube channel banned, and deep dives into real-life strategies that have helped her scale her Shopify and Etsy stores.

Hannah isn’t using YouTube as a medium to promote her brand. In fact, she doesn’t even reveal her brand name on her channel. This is to protect her content from getting stolen. A lot of competitor brands steal content ideas and assets like product images from brands. She’s instead used her entrepreneurial experience to create a personal brand for herself on YouTube.

Hannah’s built a growing community of fellow business enthusiasts using YouTube. She’s also got her own TikTok channel called HowToHannah. Seeing the positive response to her value-based YouTube videos, Hannah compiled the best of her learnings and strategies to create an all-inclusive masterclass on Etsy stores. If you’re interested in learning all the ins and outs of Etsy, check out her Masterclass.

If you’d like to learn more about getting started with Etsy, get your hands on her free beginner’s guide.

If you enjoyed this episode of The Ecom Show, make sure to check out episode 79, where Chris and Miriam, the founders of KetoChow, share their experience with building their brand using Shopify and Etsy.

We release new episodes every Tuesday and Thursday. Thank you for tuning in!

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