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The State of Retention Marketing

Ankur Gattani

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Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he's getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let's turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.
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Hey there! I'm Steve Hutt, the host of eCommerce Fastlane – your go-to podcast for proven strategies and actionable insights to accelerate your Shopify store's growth. As a seasoned ecommerce entrepreneur, I'm passionate about empowering online retailers to boost traffic, conversions, and lifetime customer value. One reviewer described the show as having an "impressive level of content that is accessible for beginners, but even more rewarding for deep e-commerce experts who want to get into ...
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In this podcast episode, Ankur Gattani and Rahul Raina, VP - Products at ONMO, delve into the world of cloud gaming, revealing insights into ONMO's mobile-centric approach and gaming economics. From managing in-game currency to exploring gaming's influence on diverse sectors, this conversation offers a captivating glimpse into the evolving landscap…
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Insurance is probably one of the most competitive and difficult businesses to be in. It's a push category, and the lack of education doesn’t help its cause. Only once a year will the customer actively want to be touched base with, and that is at renewal. But what sets these 2 apart? (00:52) - More About The Insurance Landscape In India (07:27) - Th…
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Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Paul Jarrett, the Co-Founder and CEO of Bulu, join us for an insightful conversation. As the co-founder of a company that has navigated the twists and turns of the subscription box world with impressive agility, Paul has a wealth of experiences to share. From their ear…
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Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Neil Twa, the Co-Founder and CEO of Voltage DM, a pioneering ecommerce consultancy that guides entrepreneurs in building omnichannel empires. With over 17 years of experience spanning AI research at IBM, mobile technology at Sprint, and lead generation through global a…
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Legacy telcos like Airtel are retention masters since the 90s. It took a while to get them on our podcast, but we had questions! What's the telcos' retention game plan? And what's Airtel's next growth move? Anshul, AVP - Growth at Airtel, has all the answers. (02:21) - Anshul's Growth Adventure from Broadcast to Broadband (07:34) - The Two Types of…
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Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ed Upton, the Co-Founder and CEO of Littledata, a company carving a path through the "cookie apocalypse" and leading the charge in accurate, first-party data analytics. Currently, third-party cookies have declined, and user privacy has gained prominence. As a result, e…
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Welcome to another episode of eCommerce Fastlane. We sat down with Clara Chen, Customer Service Director of V-Trust. We discussed the world of quality control and supplier evaluation in Asia. V-Trust specializes in services like pre-shipment inspection, production monitoring, and factory audits to ensure direct to consumer brands receive high-quali…
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Welcome to another episode of eCommerce Fastlane. Today, we sat down with Sebastian Hooker, the co-founder and CEO of Nimstrata. In this episode, we're taking a closer look at how Nimstrata is transforming the landscape of product discovery with its advanced app blocks and seamless Shopify integration. If AI-driven merchandising and smooth search c…
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As consumer behavior shifts rapidly with the advent of technology, legacy companies are adapting to stay relevant in the market. Through digital makeovers and technology enhancements, they aim to revamp their business strategies and customer interactions. (01:37) - Unveiling the Purpose: Goals of Digital Transformation (11:10) - Balancing Act: Navi…
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Traditionally, car reselling and buying has been a cumbersome process, taking 2-3 months and lacking transparency. Sellers often settle for less-than-ideal deals. Discover how Anuvrat Gaurav is revolutionizing this with digital innovation in the MEA region. (01:23) - Unplanned Ascension: A Retailer's Journey to Business Leadership (04:36) - Navigat…
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Welcome to another episode of eCommerce Fastlane. Today, we're sitting down with Ben Zettler, the founder and CEO of Zettler Digital, to discuss current digital marketing strategies and tactics that are effective for DTC brands. Ben, an expert with Klaviyo, will share insights on building brands and enhancing customer engagement. We'll talk about l…
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When 846 million Bharat audience gained access to the internet, almost half of them eagerly jumped on the wagon to relive childhood nostalgia through online gaming. (00:38) - Serendipity's Path: Navigating Nishant's Unpredictable Career Journey (06:37) - Playing the Nostalgia Card in Real Money Gaming (09:32) - Mastering the Game of Indian Gaming a…
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Welcome back to another insightful episode of eCommerce Fastlane, your pitstop for learning, growing, and thriving in the fast-paced world of online retail. I'm your host, Steve Hutt, and as always, thank you for tuning in. Today, in episode 322, we'll be diving deep into the high-stakes universe of eCommerce optimization with a very special guest.…
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Welcome to another episode of eCommerce Fastlane! In today's episode, we sit down with Alex Back, the CEO and founder of Couch.com, to unravel his entrepreneurial journey and the fascinating story behind acquiring the Couch.com domain. Join us as we unpack into the intricacies of the online furniture market and discover how Couch.com has positioned…
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And we're back with SEASON 2 of The State of Retention Marketing podcast hosted by Ankur Gattani, CGO, WebEngage. This time around, we're taking things to the next level. We're going even more horizontal with the industries we cover and even more vertical when it comes to the depth of the subject. Get ready to enter the rabbit hole because the late…
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We Indians take great pride in our business acumen, right? Well, Ankit Bansal, leading SellThru in Dubai, is a prime example. They're pioneering CRM, Marketing Automation, and SEO solutions in the region, bridging the gap between customers and partners. (01:49) - Agency to Client and Back Again (06:30) - Building Bridges: Integrated CRM, Marketing …
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In this episode of eCommerce Fastlane, Steve Hutt sits down with Matt Lessard, co-founder of Buster Fetcher, to dive deep into the world of logistics and how brands are claiming refunds for late package deliveries. Matt shares insights into Buster Fetcher's solutions for automating the process of claiming refunds and discusses the importance of hol…
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With 20 years of branding experience and a recent tenure as a fractional CMO, Samriddh brings fearless candor to the table. He challenges conventional wisdom, from critiquing Indian startup culture to scrutinizing VC-backed retention tactics. (01:39) - 20 Years a Marketer, Brand-Builder, and Problem-Solver (01:41) - Samriddh's Strong Views on Irrat…
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Thriving with Shopify: Fabrikator Hosted on Acast. See acast.com/privacy for more information.โดย Steve Hutt | Shopify Expert | eCommerce Expert
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Meet Samyukta, a bold marketer deeply passionate about consumer insights and an exceptional storyteller. Dive into her perspective on brand building, where she shares insights on retention and user engagement. (00:21) - 16+ Years of Putting Consumers First in Marketing (03:17) - From Millennials to Gen Z: Adapting Marketing Strategies for Each Gene…
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On today's episode of eCommerce Fastlane, host Steve Hutt dives into the world of influencer marketing with Esther Kim, the CEO of Maven Reach. Esther shares her insights and expertise in micro influencer marketing and how Maven Reach is changing the game for direct-to-consumer brands. She reveals the importance of authenticity and connection in in…
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In this episode of eCommerce Fastlane, host Steve Hutt welcomes Chase Harmer, founder of Wishes, a platform revolutionizing charitable giving and transparency in donations. Chase shares his entrepreneurial journey and invaluable lessons learned, emphasizing the significance of successful and replicable processes in business operations. He unpacks W…
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In this episode of eCommerce Fastlane, host Steve Hutt is joined by Daren Limas, VP of Nostra, to discuss the crucial topic of website speed optimization for Shopify brands. Nostra's pioneering Edge Delivery Engine is at the forefront of this discussion, with a focus on server-side optimization and its profound impact on site speed and user experie…
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In insurance, it's not just paperwork and messages. Advisors and distributors? They're the real MVPs, not just in policies but in your everyday life. Abhishek Gupta spills the secrets on keeping customers and distributors on the happy train. Plus, there's some deep talk on persona mapping and the insurance jungle, where it's a wild 1 to 26 ratio be…
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In the crowded Indian wellness D2C market, HyugaLife is breaking the mold. They aim to be more than just another brand by offering a unique one-stop shop for wellness needs. Their approach focuses on solving consumer problems through a diverse product portfolio and a vertical setup, challenging the conventional belief in subcategory D2C platforms. …
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Welcome to another episode of eCommerce Fastlane, the podcast show that brings you the latest strategies, platforms, and Shopify apps to help you build and scale your thriving ecommerce business. Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome. Twit…
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Welcome to the latest episode of eCommerce Fastlane! In this episode, host Steve Hutt is joined by Cory Gill, co-founder of Aliyah, to explore the world of gamification, customer education, and brand storytelling in the Shopify ecosystem. They discuss the significance of leveraging first-party data, marketing strategies for upcoming events like BFC…
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Neil Patil has travel ingrained in his DNA. Growing up surrounded by globetrotters, he transformed his experiences into a business that now boasts 100+ travel offices nationwide. With a team of 350+ experienced tour operators, Veena World strives to overcome budget constraints and craft unforgettable memories for users. Their detail-oriented produc…
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Welcome to another episode of eCommerce Fastlane, the podcast show that brings you the latest strategies, platforms, and Shopify apps to help you build and scale your thriving ecommerce business. In today's episode, we have Jean Ginsberg, the founder and CEO of The Gipht App, a Shopify app revolutionizing corporate gifting. With the holiday season …
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Not only is Magicbricks a leader in the real estate market, but it is also evolving into a holistic service provider, addressing every need a user might have when planning to rent, buy, or sell their property. What sets them apart is their mature approach, reflected in a robust data infrastructure and a deep understanding of the complex Indian real…
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