Data Hygiene for Great Customer Experiences with Irwin Hipsman of Repetitos | Episode 086

The Digital CX Podcast: Driving digital customer success and outcomes in the age of A.I.

To participate in Irwin's research project, go to https://repetitos.com/research. The first 20 respondents will get a free one-hour session with Irwin!
Irwin Hipsman, Founder at Repetitos, chats with Alex about the importance of data hygiene and how tracking customer movement impacts digital customer success initiatives. The two discuss the challenges of maintaining accurate account health scores, managing segmentation errors, and fostering alignment across teams to optimize customer experiences in an evolving digital landscape.

Chapters:

• 00:00 - Intro
• 04:11 - Digital CS maturity and predictive insights
• 05:11 - Account vs. individual health scores
• 06:12 - The basics of customer database health
• 08:03 - Challenges in tracking customer movement
• 09:26 - Irwin’s path from radio to digital
• 12:54 - Misaligned languages among teams
• 15:57 - What digital CS should strive for
• 21:47 - Prioritizing data cleanup
• 28:16 - Tracking champions who leave
• 32:12 - Keeping data hygiene ongoing
• 36:11 - Segmentation errors and blunders

Enjoy! I know I sure did…

Irwin's Linkedin: https://www.linkedin.com/in/irwinhipsman/
Repetitos: https://repetitos.com/

This episode of the DCX Podcast is brought to you by Thinkific Plus, a Customer Education platform designed to accelerate customer onboarding, streamline the customer experience and avoid employee burnout.
For more information and to watch a demo, visit https://www.thinkific.com/plus/

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The Digital Customer Success Podcast is hosted by Alex Turkovic
🎬 This content was edited by Lifetime Value Media.
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บท

1. Data Hygiene for Great Customer Experiences with Irwin Hipsman of Repetitos | Episode 086 (00:00:00)

2. Data Hygiene and Customer Experience (00:00:31)

3. Digital Customer Success Evolution (00:10:29)

4. Improving Customer Data Hygiene and Efficiency (00:18:33)

5. Customer Data Maintenance Best Practices (00:28:54)

6. Database Hygiene and Data Insights (00:35:47)