Meeting Consumer Expectations in Dentistry with Melissa Turner, Senior Executive Consultant at Cellerant Consulting Group

The Dental Economist Show

In this episode of The Dental Economist Show, host Mike Huffaker is joined by Melissa Turner, Senior Executive Consultant and Chief Hygiene Officer at Cellerant Consulting Group.

Join them as they discuss:

• Changing consumer expectations
• Effective marketing strategies
• The connection between oral and overall health
• The significance of inclusivity in dentistry's future
• The importance of branding

Melissa is Senior Executive Consultant and Chief Hygiene Officer at Cellerant Consulting Group; she currently leads the Cellerant Best of Class Hygiene Awards. Melissa is also a founding board member for the American Mobile & Teledentistry Alliance, co-founder of The Denobi Awards and the National Mobile & Teledentistry Conference, and the creator of the I Heart Dentistry Network. Her newest project is Smile Proud, an advocacy organization built to support current and future LGBTQIA+ dental professionals. She also founded I, Woman, a podcast for women founders, executives, and entrepreneurs.

If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts.

Episode Highlights:

06:51 - 08:55 - The Changing Nature of Dental Practices
09:21 - 10:55 - Patients vs. Consumers
12:08 - 14:21 - Integrating Oral Health with Overall Health
15:10 - 17:51 - The Importance of Branding and Marketing
18:45 - 22:24 - The Benefits of Virtual Care

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