You're Leaving Money on the Table by Not Following Up

The Commission Code for Success

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Discover the untapped profit potential hiding in your business with digital marketing expert John Wieberg. This eye-opening conversation reveals how seemingly small adjustments to your marketing, sales process, and follow-up systems can multiply your profit margins without working harder.
John shares a striking example of a barrel sauna company leaving money on the table by failing to offer any follow-up services or complementary products after the initial sale. This common mistake illustrates why most businesses operate at just 10% profit margin when they could be earning substantially more through strategic optimization.
The episode takes a deep dive into email marketing, which John describes as "by far the highest ROI marketing across any channel, period." Learn why most businesses approach email all wrong and how proper segmentation, frequency, and content strategy can transform your results. Contrary to popular belief, John explains why the platform you use matters far less than what you actually write in your emails. His practical advice on writing compelling emails feels like a masterclass in digital communication.
Perhaps most valuable is John's perspective on where to invest in your business. He makes a compelling case that hiring specialized help for email marketing and sales follow-up isn't an expense—it's an investment that pays for itself many times over. As John puts it, "When you can drop your ego and let experts help improve your business, the world's a difference."
Connect with John at profitallies.com to discover how he can help guarantee growth for your business starting day one of working together. His parting wisdom says it all: "Your attitude is not defined by your life. Your life is defined by your attitude."

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1. The Barrel Sauna Example (00:00:00)

2. Introduction to Commission Code Podcast (00:02:25)

3. John Wieberg's Expertise in Digital Marketing (00:03:34)

4. Email Marketing: The Highest ROI Channel (00:08:53)

5. Segmentation and Value-Based Email Strategy (00:22:54)

6. Platform Choice vs. Content Quality (00:29:42)

7. Prioritizing Real Customer Conversations (00:35:00)

8. Final Thoughts and Contact Information (00:38:57)