Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Casey talks SEC Football games around the league, beating 15th ranked Auburn, and talks about the LSU game coming up. Be sure to Like and Follow us on Facebook and Twitter @cockpit_podcast and Subscribe and leave us a review!
In this Episode Casey talks week 3 games around the SEC, Recap the Vandy Game, and Preview the Auburn game. Like us on Facebook, follow us on Twitter @cockpit_podcast and Subscribe and leave us a review!
In this episode I will talk about the loss to Tennessee, Preview the Florida game, and answer listener questions. Be sure to Like us on Facebook, Follow us on Twitter @cockpit_podcast, Subscribe and leave us a review!
The 2020 Football Season is here! In this episode I talk about the upcoming Football season, talk about some key position battles, I give my record prediction, and Talk about Week 1 against Tenneessee.
Casey and Kevin talk about: Football Injury Updates and News ahead of Spring Practice Men's Basketball vs. Mississippi State and LSU Women's Basketball vs. LSU and Kentucky Baseball vs. Northwestern
Casey and Kevin break down the previous week's Men's and Women's Basketball games as well as opening weekend of Gamecock Baseball. There's also some more football coaching news this week.
Casey and Kevin discuss the Men's Basketball games against Auburn and Vanderbilt, the Women's Basketball games against Mississippi State and Georgia and the Baseball team's 2 scrimmage games.
Casey and Kevin talk about the Men's Basketball wins over #10 Kentucky and Texas A&M and preview the upcoming games vs Auburn and Vanderbilt. They talk about the Women's Basketball victory over Mizzou and the huge matchup vs Mississippi State.