Challenges and Opportunities in Sustainable Industrial Marketing with Scott Bober - Ep. 116

The Chemical Show: Executive Interviews on Leadership, Sustainability, Supply Chain, Digitization, Customer Centricity and more and key trends

From collaborating with major brands to navigating the challenges of sustainable product development and end-of-life solutions, Scott Bober, Senior VP of Global Sales at CJ Biomaterials joins host Victoria Meyer on The Chemical Show to provide valuable insights into the ever-evolving world of sustainable chemicals and materials. CJ Biomaterials is a startup within CJ CheilJedang, the 7th largest conglomerate in Korea. Victoria and Scott discuss CJ’s recent acquisition of Metabolics, giving them an advantage in commercializing their product.

Learn more about the following topics this week:

1. Helping companies meet ESG and Sustainability Standards through bio-packaging

2. Commercializing Sustainable Products

3. Identifying Partnerships at different points in the value chain

4. Establishing internal processes in a startup business

5. Bioplastics vs. cost

6. Finding customer and Consumer value in sustainable products

Victoria and Scott also discuss the challenges associated with consumer demand for sustainable products, lack of infrastructure for composting, and the cost of replacing widely used plastics. Sharing how CJ navigates challenges with specialty industrial marketing, Scott discusses their work in sustainability, involving government affairs, collaboration with internal food brands, and attending trade shows. Join us on this episode of The Chemical Show as we explore CJ's exciting journey in the chemical industry, their commitment to sustainability, and their vision for a more environmentally-friendly future.

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