Brandtelling Podcast - Strategy, Objectives & Tactics
Manage episode 332258033 series 3222850
What's the difference among strategy, objectives and tactics? Lot's of marketers and agencies veer off into tactics before ever discussing strategy or selecting objectives. It's easy to be lured by the bright and shiny lights - but don't be fooled! In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain discusses the 5Ws and how and when to apply them to stay on track with your brand Strategy, Objectives and Tactics.
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