Why ain't your MSP brand getting the love it deserves? I've got some thoughts. === 01 - You think brand strategy and storytelling are luxuries. If you’re focused on hiring BDRs and salespeople to “bring their book” instead of building a compelling story for them to tell customers, you may be missing out. 02 - You don’t think that a strong brand mat…

Ever wonder why your brand isn't turning heads? I've got some thoughts. === 5 thoughts about why your business brand isn’t turning any heads. 01 - Lost in Translation Is your brand echoing the same messaging as your competitors? Differentiation is crucial in a crowded market. Develop a unique selling proposition and brand voice to avoid being anoth…

Ever wonder how to "get your name out there?" I've got some thoughts. === Most brands tell me the single most important brand objective they have is to "get our name out there." But that is often a challenge for five reasons. 01 - Not sure what you want to say. Your own unique and differentiated perspective should be the foundation for every articl…

Ever wonder why you're struggling to connect with your copy? I've got some thoughts. Hint: Me, me, me, me. === Many brands struggle to overcome the instinct to talk about themselves. That is a challenge for five reasons. 01 - Your copy feels self-congratulatory. You like you, and that’s ok. But if all your blog posts, news releases and LinkedIn sha…

Ever wonder if your brand is telling a powerful story? I've got some thoughts. === 5 thoughts about telling your own powerful brand story. 01 - Define your unique value. Take the time to identify what sets your business apart from your competition. Your “unique value proposition” should be clear, concise and compelling, and it should resonate with …

"What do you do?" It's the cocktail question -- some may say the $64 million question. And even experienced business owners and business leaders can find themselves umm-ing and ahh-ing when asked this simple question. In this episode of The Brandtelling Podcast I offer a simple suggestion for formatting your answer to help people understand what yo…

The mistake many brands make is to feed the brand when times are good and starve the brand when times are not so good. That's a little backward. In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain offers some perspecitve on investing in a seaworthy brand during turbulent times.…

What is the voice of your brand? Not just the tone of the brand and the words you are using, but what does the actual voice sound like? What is the quality of that voice? This is what we explore in the latest episode of my Brandtelling Podcast. In this episode, "The Voice of Your Brand," I am pleased to be joined by Rob Carbone, President of Rob Ca…

Content marketing is how savvy B2B companies build and share their stories with prospects and customers. But how can you repurpose, reuse and recycle stories as authentic and meaningful new content? In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germain is joined by Jaclyn Schiff, CEO of PodReacher, a…

Today we bust a common marketing myth: The Marketing Funnel -- and we provide something else to replace it that works a lot better. What's wrong with the Marketing Funnel? It's broken. It assumes everything is a lead that comes into the top and that all your leads will glide out of the bottom as prospective customers. But we know it doesn't really …

Jay Oliver of LI News Radio interviewed Arthur Germain of Brandtelling live on the show floor of the 2022 HIA-LI Business-to-Business Trade Show where they discussed what it's like to be back live and in-person again. (audio only)

A Quick Introduction to Arthur Germain, Principal & Chief Brandteller at Brandtelling

What's the difference among strategy, objectives and tactics? Lot's of marketers and agencies veer off into tactics before ever discussing strategy or selecting objectives. It's easy to be lured by the bright and shiny lights - but don't be fooled! In this episode of the Brandtelling Podcast, Brandtelling Principal & Chief Brandteller Arthur Germai…

In just seven steps, you can build a stronger brand story for your growth-oriented professional services business to gain trust, win new customers and increase sales. Brandtelling Principal & Chief Brandteller Arthur Germain introduces 7 Steps for Brandtelling Success in this episode of Brandtelling Podcast.…

Stories are incredibly powerful.. they're emotional and they connect us to one another. But can you improve the way you tell your brand story for greater impact? Sure you can! Brandtelling Principal & Chief Brandteller Arthur Germain details 3 things to keep in mind when sharing your brand story in this episode of Brandtelling Podcast.…

Is your B2B brand represented by a place, a space or a face – or something else? When you think about your brand, what comes to mind? Is it your headquarters place of business, the spaces where you work with customers or is it the faces of you and your employees? Brandtelling Principal & Chief Brandteller Arthur Germain details three ways to think …

How do you know when it's time to refresh your brand and brand story? Brandtelling Principal & Chief Brandteller Arthur Germain details three times when you should consider refreshing your brand in this episode of Brandtelling Podcast.

Most professional services companies start with their name. And then they feel stuck with it. But you don't have to be. Brandtelling Principal & Chief Brandteller Arthur Germain tackles the topic of selecting a name for your brand in this episode of Brandtelling Podcast.

Without a well-defined ideal customer, your professional services business isn't hitting the mark. It doesn't matter what your business offers or how well your product of service works -- if you don't have a clear idea about who you serve! Brandtelling Principal & Chief Brandteller Arthur Germain tackles this topic in this episode of the Brandtelli…

Simple question, so many answers. Brandtelling Principal & Chief Brandteller Arthur Germain tackles this question in our inaugural video podcast on the Brandtelling Podcast.

Do you have the tools you need to increase your public speaking performance? Can you leverage your "founder's story" and other storytelling topics to interest and engage your audience? That's the topic of this episode of The Brandtelling Podcast as host Arthur Germain interviews J.T. Compeau, founder of The Content Interpreter.…

Are you building deeper connections with clients and prospects? And could you do that better by focusing on a business development program instead of whatever it is you're doing today? That's the topic of this episode of The Brandtelling Podcast as host Arthur Germain interviews Adam Holtzer, founder and Master Connector of Connections4Hire.…

Is there an age limit on creativity? You wouldn't think so, but "creatives" often find themselves feeling that ageism creeps in when it comes to moving into a new role or joining a new company. It's counter-intuitive - creatives may have decades of talent and experience which is now working against them. Enter my guest, Eddie Prentiss, a creative h…

Can the way that you tell a story - the sound of your voice - impact the way that your brand story is received? On this episode of The Brandtelling Podcast we interview international voice coach and trainer Cynthia Zhai from her home in Singapore about how the sound of your voice can reflect your past, present and potential.…

Your B2B content marketing plan should include different types of content to nurture marketing leads through their customer journey. We like to look at three simple stages: Awareness, Consideration and Decision. In this podcast we discuss the difference between each stage and make recommendations about the type of content you should be sharing with…

Can you build Story Leadership (tm) by being magnetic? And what does that mean for your business? On this episode of The Brandtelling Podcast we interview media trainer and communication strategist Jess Todtfeld about how he shows executives and c-suite leaders how to BE Magnetic… how to quickly gain the confidence and skills to master speeches, pr…

There are lots of ways to build your Story Leadership (tm), including "content curation," where you carefully select and share content created by other people. In this episode of The Brandtelling Podcast, we interview Scott Rogerson of UpContent, a content curation platform built for today's busy marketers.…

In this episode of The Brandtelling Podcast, we talk with Dr. Dan Schaefer, PhD, CEO of Peak Performance Strategies, about ways to share your brand story and rise to the peak of performance. Watch out - Dr. Dan may hypnotize you to increase your performance and maybe your golf swing!

Your brand is one of your biggest assets. So why do so many companies fail to take the proper steps to protect those assets as core intellectual property? On The Brandtelling Podcast, our guest, Jim Harrington of Hoffman and Baron Law, discusses the importance of protecting your intellectual property -- defending your Story Leadership(tm) -- includ…

In this episode of The Brandtelling Podcast, Arthur Germain tells a story about 8 things he learned about branding from his first job working at a camera store (back when you shot on film and it had to be processed before you could see your pictures.)

In this episode of The Brandtelling Podcast we welcome our guest, Jim Ferme, Founder of the Business Impact Group (BIG), an executive-level business growth accelerator, for a discussion about referral marketing, brand awareness and making true business connections.

In this episode of The Brandtelling Podcast we welcome our guest, Lisa Dreher, Chief Marketing Officer and Brand Strategist of Guide Force, a business growth solutions firm, for a wide-ranging discussion about marketing, branding and newsjacking.

Looking for a marketing agency to take your technology, manufacturing or professional services firm to the next level? Make sure the agency you select is CLEAR about how they work: Clarify Leverage Enhance Amplify and Run

There's a disconnect between Marketing and Sales that you can bridge by showing the sales team a little L-O-V-E. Listen to the latest episode for mire.

A visual brand identity - your company logo, colors, and overall look and feel - is how most customers first interact with your brand. Arthur Germain and Michael Simbrom discuss how to make a solid first impression with your visual brand identity choices.

Could a brand assessment help you refocus and reposition your brand? Arthur Germain and Michael Simbrom (Communication Strategy Group) explore how to use a Brand Assessment to rebuild your brand story.

Leveraging your organization’s thought leadership is critical! We define thought leadership as the point of view of your leadership team that shares their experience, expertise, passion, talent and attitude to better connect with your customers, partners and industry community. It’s the WHY & HOW your company does what it does; not just the WHAT.…

Does your brand story sound like your competitors’ brand story? Is there a reason? How can you differentiate yourself? This is a common issue for many channel IT companies – whether you are a solution provider, a managed solution provider, a cloud provider, or any other flavor of the IT channel.