BREAKING NEWS: Wera Is No Longer a Tool Company

The Bicycle Media Podcast

We talked with Jamie Parkhill form Wera North America in this episode of the podcast. While not a household brand in the cycling industry, Wera’s tools are found in many bike mechanics tool boxes. The real nugget of this interview is the way Were sees themselves. It’s not as a tool company. Find out how Wera has broken ground with new customers and what makes them tick. We’ve got a few of their tools in the Bicycle Media toolbox including the new Bike Set 3: https://products.wera.de/en/tools_for_bicycles_and_e-bikes_bicycle_set_3.html Check out their other bicycle specific tools: https://products.wera.de/en/tools_for_bicycles_and_e-bikes.html The Bicycle Media Podcast is caffeinated by the Roasti Coffee Company, a small batch coffee roaster and cafe located in Sherwood Park, Alberta. They are now offering free home delivery in the Edmonton area and free shipping Canada wide on orders over $36! Check out www.roasti.ca for more info or to order. Our theme song is called ‘Old 54’ by Vancouver’s Chris Russell from his 2016 album, Excess in Moderation. Pick up a CD or digital copy at https://chthsuru.bandcamp.com/releases … NOW FOR THE SALES PITCH Bicycle Media is a full-service marketing shop, focused solely on the cycling industry. We rise out of bed to provide website development, video production, graphic design, digital & search marketing services, and much more. We work with bike shops, bike brands, race events, advocacy groups and any other folks with spokes. Contact us at [e-mail] to discuss how we can drive sales and community growth for you. Plus learn more about us, including our video reel, at liftvalet.com/bicycle.