Empowering Women in Auto, part 1

The ASOTU Wheelhouse - Hosted by Daniel Govaer

On this episode of the ASOTU Wheelhouse, we delve into supportive strategies for our current and next generation of leaders in our industry focusing on empowerment, specifically addressing the unique challenges faced by women in the auto industry. We will hear from different perspectives of women in auto retail and talk through ways to remove barriers and support their growth.

Host Daniel Govaer is joined by Liza Borches, President and CEO of Carter Myers Automotive, Michael Wood, General Manager at Checkered Flag Auto Group, Katie Duncan, Assistant General Manager of Mohawk Chevrolet, and Fabiola Mathis, General Manager at Mercedes-Benz of Lubbock.

In addition to our panel, we were able interview several women in the auto industry and include their responses in today’s show.

Here’s what we cover in today’s episode:

0:00 Intro and Disclaimer

1:55 Around the Horn with today’s panelists

4:59 Erica Bruno on women in auto

5:53 Discussion on why women are not drawn to auto

11:42 Jesse Cannon-Wallace on women and social media

12:08 Discussion on using social media as a woman in auto

25:47 Erica Bruno on what dealers are supporting women well

28:46 What each of our panelists is taking back to the store

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Like what you've heard here? Check out our other shows:
The Automotive Troublemaker
Auto Collabs
More Than Cars