Facebook Ads Best Targeting Strategy for Leads (Online Course Creator Edition)

The Art of Online Business

Most course creators think the secret to great targeting is stacking interests and job titles, but that’s actually what drives ad costs up.

‍‍ ‍‍

• Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!

‍‍ ‍‍

I walk you through the targeting strategies I use for established course creators that bring in higher-quality leads at lower costs.

I also share which audiences to build first, when to use lookalikes, and how to know if your email list is big enough to work with.

‍‍ ‍‍ ‍‍
‍‍ ‍‍ ‍‍
‍‍Watch this episode on YouTube!

‍‍ ‍‍ ‍‍
Please click here to give an honest Rating/Review for the show on iTunes! Thanks for your support!
‍‍ ‍‍ ‍‍

Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

• Get 1:1 Meta Ads Coaching from Kwadwo!
• Say hi to Kwadwo on Instagram
• Subscribe to The Art of Online Business’s YouTube Channel

บท

1. Why Interest Targeting Fails (00:00:00)

2. Lookalikes From Core Audiences (00:01:12)

3. Email Lists, Buyers, And Size Rules (00:05:10)

4. Social, Website, And Policy Notes (00:08:10)

5. Expectations, Testing, And Reality (00:10:37)

6. Offer, Creative, And Lead Magnet Fit (00:12:47)

7. Q&A: Minimum Size And Open Targeting (00:16:18)