#746: Personalizing the DTC customer experience with Kelly Soligon, Microsoft

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

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4d ago 24:47

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In a world saturated with marketing messages, how can brands cut through the noise and create truly resonant experiences that go beyond transactions to create genuine, long-term customer relationships?

Agility requires a willingness to constantly adapt and evolve your strategies based on real-time data and customer feedback. It also demands a culture of experimentation and a commitment to iterating quickly on what you learn.

Today, we are in New York City at Contentsquare’s CX Circle and we're going to talk about leveraging AI and personalization to drive success in direct-to-consumer marketing. To help me discuss this topic, I'd like to welcome Kelly Soligon, VP of Consumer Digital Direct Sales at Microsoft. Kelly, welcome to the show!
About Kelly Soligon
Kelly Soligon on LinkedIn: https://www.linkedin.com/in/ksoligon/
Resources
Microsoft: https://www.microsoft.com
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